Issue 5 out now – Get your copy!
Swede Hannes Ferm aka HOLY is about to release his third album and calls them post-apocalyptic love songs.
In November 2018, he performed as a support act to the psychedelic masters Brian Jonestown Massacre, in Malmö. Now HOLY, the artist, Gucci-model and musician Hannes Ferm, returns with the new single ”Hot on the Heels of Love” – a title taken from 70s Throbbing Gristle’s track with the same name. This marks the first new music, produced together with Jacob Haage (El Perro Del Mar), since last year’s acclaimed second album ”All These Worlds Are Yours”. The single serves as an early teaser of HOLY’s upcoming third full-length, which is due to be released early 2020. The track comes together with a video made by Stockholm artist Gustaf Holtenäs, who won a Swedish Grammy for his Jenny Wilson video ”Rapin”.
Your last album ”All These Worlds Are Yours” feels very much like Spiritualized. What music has shaped you the most?
— I’m still being shaped. I change the world for each album, my third one will be different. The last album took so much time to put together. I wanted to do everything myself. Now I have decided to start collaborating. My third album is produced with Jacob Haage and Gustav [Holtenäs] makes my music videos. Each song gets a short film and the idea is that we will have an exhibition that my girlfriend and I will curate together with other artists.
The music in the art or the art in the music?
— I’ve always seen it as two parallel worlds. The last thing I want to do is to intellectualise my music.
Does your music feel physical?
— It’s just painful. Although this album does feel less difficult because I wanted to try to make classic pop songs. I call it post-apocalyptic love songs that embrace life in the anthropic era.
What do you think about the music scene in Scandinavia?
— I don’t know if there is anything that unites Scandinavia in terms of music. I don’t know of any Norwegian bands for example. Only black metal bands. It feels like the only real music scene I know is black metal in the late 80s, when they all went in and burned churches and killed each other, it’s horrible but also so damn real.
How do you experience masculinity today? — It feels like it has become a trend to be macho again, both in music but also in the art world. Exploring macho culture in a new way – inside and out about what it means to be macho.
What are you most afraid of?
— Jet-skis. I was almost killed by a one this summer when I was out in the country with Tom Serner from Ruby Empress and Shitkid. I was swimming when at jet-ski almost hit me. I heard a radio program about a guy who had a near death experience, and thought: ”every day can be the last, live life to the fullest”. While I almost died from a jet-ski, and thought: This was an unworthy way of dying – chaos rules.
How do you feel about the future?
— It's fun to release six singles during autumn before the album arrives. But at the same time it's difficult to be young now and to feel bright about the future. All climate activists are really just talking about saving humanity and not the nature. Nature will continue to live after we have disappeared. There’s something nice about it too, and I guess that’s what my new album is all about.
Styling Martin Persson Make-up artist Elvira Brandt Hairstylist Jacob Kajrup Production assistants Etchell Dorkenoo, Douglas JakobssonNew Music