Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

Issue 5 out now – Get your copy!

Stories

Christoffer Lundman

Words Konrad Olsson Photography Lars Brønseth Styling Mattias Karlsson
BRAND

SWIMS

Elegance in the elements

New Music

Jeuru: Apply some pressure

This New Yorker thinks Scandinavia makes you smarter about life.

25112019
Words Stefanie Ravelli Photography Lasse Dearman
Stories

Efva Attling — Back to her roots

Acclaimed jewellery entrepreneur Efva Attling returns to the suburb in her heart for her new creative hub, which includes a special line with a leading Swedish rock star.

24112019
Words: Johan Magnusson
Presented by Samsung Connected Living

”We are getting more conscious about air travel, which means country houses becomes more attractive… and bigger!”

The Stockholm-based architect (SIR/SAR), designer and artist, Thomas Sandell is one of our three leading minds within fashion, technology, and architecture who talks about about the future of living.

20112019
Words Konrad Olsson Photography Morgan Norman
Presented by Samsung Connected Living

Robot learning with Danica Kragić Jensfelt

We asked three leading minds within fashion, technology, and architecture about the future of living. Meet Danica Kragić Jensfelt, the Professor of Computer Science at the Royal Institute of Technology in Stockholm and the member of the Board of Directors of SAAB AB, H&M Group and Institute for Future Studies.

20112019
Words Konrad Olsson Photography Morgan Norman
NEW MUSIC

Scandinavian antidepressants

In Lust For Youth's self-titled album they recall teenage love.

20112019
Photography: Lasse Dearman Words: Stefanie Ravelli
Presented by Samsung Connected Living

Living insights with Hope's Creative Director Frida Bard

Technology is constantly evolving our living conditions and changing how we interact with the world. Samsung Connected Living help you save time and achieve more with connected products. We asked three leading minds within fashion, technology, and architecture about the future of living.

19112019
Words Konrad Olsson Photography Morgan Norman
NEW MUSIC

Nadia Tehran: ”I am the category”

The Swedish artist talks about her debut album ”Dozakh: All Lovers Hell”, obsessions and the future of Scandinavian music.

18112019
Words Stefanie Ravelli Photography: Sahar Jamili
MUSIC

The sound of grief

Premiere: The Swedish post-punk band Diskoteket is about to release their fourth album "Lust och tomhet" — listen to the first track here.

13112019
Words: Stefanie Ravelli
New Music

"I’m happy that there’s good music being made across the borders"

We talked to Arif who’s about to go on his second solo headliner: Waanderland Tour with a number of dates around Norway, Denmark and Sweden.

07112019
Photography Lars Brønseth
BRAND

Tonsure

Bear Necessities

Words Graham Addinall Photography Lucas Frisk Bergqvist
New Music

Chaos rules

Swede Hannes Ferm aka HOLY is about to release his third album and calls them post-apocalyptic love songs.

04112019
Photography Fredrik Andersson Andersson
NEW MUSIC

Cezinando — The poet of pop

This 24-year-old rapper is as of today one of the biggest and most influential acts in the Norwegian music scene.

30102019
Words: Stefanie Ravelli Photography: Lars Brønseth
New Music

This is the sound of Scandinavia

Malmö-based Guleed is about to finish his second solo album after huge success with his debut "50 Grader i Februari" — 2020 is his year!

Words: Stefanie Ravelli Photography Lucas Frisk Bergqvist
New Music

Bizarius and Filler are not your typical producers

Bizarre fellas making beats.

23102019
Words: Stefanie Ravelli Photography: Lasse Dearman
NEW MUSIC

OLI XL: ”It’s hard to speak about a future when we have a total absence of anything resembling a scene”

This Swedish producer, DJ and visual artist wants to create a platform for people who don't have their own thing going on.

13102019
Words Stefanie Ravelli Photography Fredrik Andersson Andersson
New Music

Midnight madness when Jackie hits town

Fresh from Copenhagen: The Jackie Midnight & The Psycho Street.

07102019
Words: Stefanie Ravelli Photography: Lasse Dearman
New Music

Marius Mane: ”Let the next-gen club kids take over the scene”

This DJ and producer wants to break free from the current club hierarchies.

01102019
Words: Stefanie Ravelli Photography: Isak Berglund Mattsson Mårn
NEW MUSIC

Habib1 is the reason you should get your ass out clubbing

Words Stefanie Ravelli Photography Isak Berglund Mattsson Mårn
Retail

Swedish start-up uses search engine to find your next influencer

Brands and consumers of today are much closer to each other. However, every brand is struggling with reaching their target audience. ”Who’s the most followed personality by your audience? That's the one you should work with!” says Scope’s Paiame Shalalvand.

22092019
Words: Johan Magnusson
New music

Instead of Pride festivals, this up-and-coming musician asks for new, smaller and more private rooms for the LGBTQ community

How do we move within a free world? Erik Rapp about about his newest music project Privat.

10092019
Photography: Isak Berglund Mattsson-Mårn Styling: Robin Douglas Westling Edited by: Stefanie Ravelli
Stories

All for one, one for all

Exclusive access to Henrik Vibskov and his team to follow their creative process from the design studio in Copenhagen to the runway presentation of the AW18 menswear presentation during Paris Fashion Week.

03092019
Words Tsemaye Opubor Photography Peter Gehrke
New music

Max Martin, Shitkid is your next pop-collab sensation

From lo-fi anti-pop to a cancelled U.S. tour — the duo behind Swedish Shitkid is ready for revenge.

03092019
Words: Stefanie Ravelli Photography: Fredrik Andersson Andersson Styling: Robin Douglas Westling
Stories

The eCommerce pioneer explains why agility is the ability to survive

As the world of fashion and retail are undergoing the biggest shift in modern times, we ask some of the tech industry’s leading visionaries and innovators about the road ahead. — In general, we’re on the right track to promoting agility through transparency and autonomy, says Finnish tech company Tieto’s principal consultant, Jaakko Hallavo.

26082019
Words: Konrad Olsson Photography: Pär Olofsson
Stories

Predicting our needs is the new normal

A customised shopping experience achieve higher order value and higher conversion rate. But mostly, it makes customers feel understood and appreciated, according to Patrick Obolgogiani, Head of Nordics at Nosto.

26082019
Words: Konrad Olsson Photography: Pär Olofsson
Stories

”For brands, it’s all about storytelling”

As e-commerce is moving out from the online store, and into social platforms, fashion brands face new challenges. ”For fashion companies, it’s all about online storytelling and showing your brand in the best possible and appealing way”, says Steven Fockema Andreae and Siawash Shibani from commercetools.

26082019
Words: Konrad Olsson Photography: Liam Ricketts
Stories

Are Benjamin Ingrosso’s hips the best thing that have happened to Sweden?

After his dance off in the 2018 Eurovision ­finals, Benjamin Ingrosso is ready to go beyond big and hit the international arenas.

25082019
Words: Stefanie Ravelli Photography: Fredrik Andersson Andersson Styling: Robin Douglas Westling
Stories

Jonas Åkerlund

Filmmaker Jonas Åkerlund has worked with the world biggest stars, from Madonna to Metallica to The Rolling Stones. His career spans over three decades, and includes rock videos, commercials, short films, and documentaries. For his latest feature film, Lords of Chaos, he returns to Scandinavia and his own black metal roots for his most personal project to date. We visited him in his homes in Stockholm and Los Angeles.

25082019
Words Johan Kugelberg Photography Peter Beste
NEW MUSIC

A straightforward declaration of war against gender norms and conventions

Rap artist Anfa Lashari releases her first solo single about being real and fake on Instagram after Vogue naming her and her sister as one of the most interesting artists in 2019.

21082019
Words: Stefanie Ravelli Photography: Isak Berglund Mattsson-Mårn Styling: Robin Douglas Westling
NEW MUSIC

RUBY EMPRESS – Escaping flesh prison

Tom Serner and Axel Agervi dives into alchemy, disco and romanticism for their debut album ”Sinbolism”.

21082019
Edited by: Stefanie Ravelli Photography: Fredrik Andersson Andersson Styling: Martin Persson / LUNDLUND
MIND

The new man

— Who is he... and what do men and boys have to gain from gender equality?

25072019
By Viktoria Saxby
MIND

Bespoke Experiences

— Designed storytelling

21072019
By Jonas Lundin
NEW

KADK

The Royal Danish Academy of Fine Arts, KADK, is an educational art institution in Copen- hagen first established in 1754. Since 2011, KADK has provided educational courses in architecture, design and conservation. The academy is located close to Copenhagen’s harbour, in buildings that once housed the Danish navy.

21072019
Photography Chris Calmer
NEW

KHIO

Oslo National Academy of the Arts (KHiO) is a specialist art university in Norway. The academy has departments for dance, opera, theatre, design, arts and crafts and fine art. KHiO was formed in 1996 through the merger of five national schools specialising in these disciplines.

15072019
Photography Sara Abraham
MIND

The future of retail

14072019
By Andreas B Fornell
MIND

Building a successful brand

— a lawyer’s perspective

09072019
By Mathilda Nordmark and My Morinder
NEW

SAFD

The Scandinavian Academy of Fashion Design was founded in 1931 by Margrethe Glad. Originally known as Margrethe-Skolen, after Princess Margrethe of Bourbon-Parma,the academy changed its name in 2017. It has expanded from its original buildings in Østergade where it has been since 1953, to Badstuestræde, both located in the old town of Copenhagen. The school has a long tradition of strong international and national relations within the fashion industry.

09072019
Photography Erik André Nes
MIND

The season it all happens

04072019
By Göran Sundberg
NEW

SWEDISH SCHOOL OF TEXTILES

In 1866, Sweden’s Technical School of Weaving was inaugurated, becoming the Textile Institute in 1936. Half a century later, the Institute was nationalised and evolved into the Swedish School of Textiles, which is part of the University of Borås. Since 2010, the school has been unique in offering artistic research education into fashion and textiles.

03072019
Edited by Robin Douglas Westling Words Ella Johansen Photography Lisa Broms
Stories

“We will never be finished”

Tretorn is a brand with a rich heritage and an endless mission. We meet marketing director Fredrik Ekström to discuss the sustainable outlook for the company’s next 125 years.

11062019
Words by Nick Rice Photography by Erik Ericsson
Stories

On course to reach full traceability

”We’re not here to add to the fashion industry, instead we’re here to change it,” says this direct-to-consumer brand, releasing their first annual Traceability Report — just in time fore Fashion Revolution Week.

24042019
PRESENTED BY SAMSUNG

The future unfolds: Serac

”I’ve been quite concerned about over-production and over-consumption. When you create a brand from scratch, you have an obligation to deliver responsible products.”

11042019
Photography Anton Olin Still Life Photography Anders Kylberg Set Design Niklas Hansen
Exclusive

Zlatan

Read our interview with the iconic Swedish football player

10042019
Words Konrad Olsson Photography Peter Gehrke Styling Ursula Wångander
PRESENTED BY SAMSUNG

The future unfolds: Rue De Tokyo

”It’s very important not to limit myself.”

10042019
Photography Anton Olin Still Life Photography Anders Kylberg Set Design Niklas Hansen
Stories

”Life is fleeting and I can't be thinking of rubbercoats all the time”

Alexander Stutterheim brought the raincoat into the global fashion wardrobe. After the launch of a premium knitwear concept, his next project is all about luxurious private designs.

27022019
Stories

MATIAS & MARIA

Maria Pasenau (23) and Matias Kiil (23) are both figures in the fresh and accessible art scene in Oslo, Norway. The two are close friends but their art practice is distinct in significant ways: Maria is more serious in her approach and tends to work with subjects more, while Matias often chooses to work with objects and he looks for humour. We explore the early stages of their artistry — in their own words.

21022019
Edited by Robin Douglas Westling Words Felicia Granath Photography Laris Rasidovic
Stories

”It is modern and non-gender specific”

The Swedish sports fashion brand Björn Borg teams up with the international pop star Robyn, to create a unisex capsule collection called RBN.

21022019
Words Oliver Dahle
Stories

Carved out of nature

Kajsa Melchior Eriksson’s designs are organic and dreamy, a mix of sculpture and furniture. This Design Week she takes her Alabaster objects to the Greenhouse exhibition of Stockholm Furniture Fair. — I don’t want functions to limit the expression of form too much, she says.

06022019
Words Konrad Olsson Photography Lucas Frisk Bergqvist
Stories

”After all…interior and fashion are not that far apart”

Bengt Thornefors, founder of innovative interior and textile brand Magniberg, on the convergence of old and new, and of fashion and design.

05022019
Words Konrad Olsson Photography Lucas Frisk Bergqvist
Stories

Fashion on a trail

What’s all the outdoor fuss about? Catwalks full of trek gear and outdoor brands with a new fashion appeal. We explore how functionality suddenly got sexy.

24012019
Words Jonna Dagliden
Stories

Looking forward

Two men at the helm of the iconic Scandinavian tailoring brand are talking brand expansion, new campaign language and an upcoming shop-in-shop at Selfridges in London.

15012019
Words Konrad Olsson
Stories

Asger Juel Larsen

We speak to the Danish designer about his next step — the technical, surf-inspired upcycle brand, Unridden.

07012019
Interview Siri Edit Andersson Photography Cecilie Lindegaard
Stories

Doing outdoor in style — in a new retail landscape

Oh, it’s Pitti time! These wonderful days at the beginning of January that kicks off the year with a sartorial extravaganza and a kick of style inspiration from all over the world. At Scandinavian MAN, we are happy to once again partner up with Pitti Immagine for another series of live interviews, and of course, a new edition of our Special Newspaper.

06012019
COLLECTIONS

Klättermusen’s new cool

Over forty years after its founding, the cult climbing brand Klättermusen is being reinvigorated with the same values as it started with: To create the most durable, reliable and sustainable equipment possible.

20122018
Words Konrad Olsson Photography Fredrik Andersson Andersson
Stories

Shop interiors

In the era of growing e-commerce, the physical space has become even more important for the identity of fashion brands. Two Swedish architects are leading the way with innovative retail interiors.

20112018
Words Oliver Dahle
Stories

”When we launched we had 70 brands, now we have nearly 500”

The connection between editorial content and e-commerce is stronger than ever before. But one brand pioneered it all. We sit down with Mr Porter’s Brand & Content Director Jeremy Langmead to talk about the future of journalism and online retail.

19112018
Words Konrad Olsson Photography Lowe Seger
Stories

Welcome, Siri Edit Andersson!

We proudly present our new Copenhagen-based editor, and of course, we have to ask about her new go-to places in the city and which new Danish menswear brands we need to discover.

18102018
Stories

Acne Studios and iconic Fjällräven reveals exclusive collaboration

For the first time ever, Fjällräven has allowed another brand to pay homage to its classic pieces, such as the Expedition Down jacket and the Kånken backpack. New details are added to a fresh edit of classic designs, and functionality is invited into the world of Acne Studios, like the technical trousers with zip-off legs to turn trousers into shorts, in the new collection dropping next week.

29082018
Stories

Edited interiors: Daniel Lindström

The connection between Scandinavian fashion and interior design has always been strong, as evident in Fashion Director for Café Magazine Daniel Lindström's terrace house in Stockholm.

21082018
Interview Konrad Olsson Photography Felix Odell
Stories

Redefining the future of fashion

16082018
By Philip Warkander
Stories

A new fashion mindset

12072018
By Sigrid Barnekow Portrait by Tobias Regell
Stories

Big boots to fill

Occasionally in life things just slot into place… serendipity lends a helping hand and, quite suddenly, your best made plans and big ideas are a reality. The Swedish/Italian shoe brand Project TWLV was born of such fortitude. The company was founded four years ago by Gothenburg-based Henrik Hobik and Switzerland-based Italian, Antonio Panella.

14062018
Words by Nick Rice
NEW

Meet the new Scandinavian names at Pitti

Scandinavia is flourishing with new talent, as evidenced by these three emerging brands that make their first mark at Pitti Uomo this summer.

10062018
Words by Robin Douglas Westling
EDITOR'S LETTER

A special week in Florence — Pitti Uomo 94 coming up!

06062018
Words Konrad Olsson
Stories

Henrik Zachrisson

Henrik was raised in the northern suburbs of Stockholm and worked as a photo-assistant after high school. Today, at 30, he’s the Art Director at The Last Magazine in New York.

31052018
Edited by Robin Douglas Westling Photography Robert Lindholm
Stories

Edited interiors: Claes Juhlin

The connection between Scandinavian fashion and interior design has always been strong, as evident in King Magazine’s Editor-in-chief Claes Juhlin’s home at Östermalm in Stockholm. Now, he’s starting a small business and deal in furniture.

28052018
Interview Konrad Olsson Photography Felix Odell
Stories

Laura Vartiainen

Stylist Laura Vartiainen, 26, grew up in the suburbs of Helsinki. Now she’s based in London and works with magazines such as the Gentlewoman. She’s known for her smooth and youthful aesthetics.

22052018
Edited by Robin Douglas Westling Photography Lars Brønseth
NEW

Jeppe Ugelvig

The 24-year-old curator and cultural critic launched his career when he was only 13, now he has worked with leading fashion magazines, such as i-D, Purple, Another, and Dansk Magazine. He has also written exhibition catalogs and curated exhibitions, most recently at the Hessel Museum of Art in New York.

01052018
Edited by Robin Douglas Westling Photography Robert Lindholm
EDITOR'S LETTER

Thank you London, it was a blast!

The editor is happy about our London launch, and is now looking ahead to an exciting Pitti Uomo.

25042018
Words: Konrad Olsson
POP-UP SPECIAL

Scandinavian MAN x The Lobby: Asket

August Bard Bringéus and Jakob Dworsky started ASKET in 2015 to free wardrobe essentials – the garments we need and love the most – from fashion and bring them back to basics. One garment at a time, they’re creating meaningful essentials based on honest production, transparent pricing, and revolutionary sizing.

17042018
EDITOR'S LETTER

In search for a new masculinity

If the world is in need of a new masculinity, what does that masculinity look like? As the second issue of Scandinavian MAN is approaching newsstands, we are publishing Konrad Olsson’s editor’s letter online.

11042018
Konrad Olsson
EDITOR'S LETTER

A few thoughts on our venture into retail

04042018
Words Konrad Olsson
POP-UP SPECIAL

Scandinavian MAN x The Lobby countdown: CDLP

The Stockholm-based premium underwear label disrupting the men’s underwear mass production market. Designed with environmental responsiveness, they provide a highly discerning clientele with understated premium underwear and a visual narrative of timeless and intellectual masculinity.

29032018
Stories

Eytys new book backlashing populism and the 411-year-old company’s reinterpretation of old vases

Also more on the New York-based artist questioning the Western world’s over-consumption in his biggest solo show yet.

28032018
Stories

In the definite sustainability forefront, presenting their own collab for Net-a-Porter, and Finnish rugs with an LGBTQ touch

Six top news stories from last week of Scandinavian fashion and lifestyle.

14032018
MAN

”This is more or less a love story for boots”

Project Twlv founder Henrik Hobik on starting a global shoe brand from scratch.

26022018
Words Konrad Olsson Photography Tobias Regell
Stories

Bergdorf Goodman’s Bruce Pask and his Scandinavian retreat in New York

After three decades in the game, Bruce Pask’s love for the fashion industry is boundless. He is known for his disciplined work-ethic and thought provoking perspective. We took a Volvo 240 to Long Island to meet the hardest working man in menswear.

01012018
Words Konrad Olsson Photography Björn Wallander
Stories

The fine print

In an industry so obsessed with innovation and newness, fashion is paradoxically one of the few fields where good old-fashioned print still matters. It isn’t a very popular opinion however, during the last decade we’ve witnessed many prestigious titles cutting back, resorting to digital presence-only and even folding all together because of declining interest. Still, some of us out firmly believe there’s still something special about having a printed piece of work in your hands.

04122017
Written by Jimmy Guo
Stories

A journey through Scandinavian architecture

03122017
MIND

After dead mall — a smaller, more personal retail experience emerges

By Ulf Skarin

27112017
Portrait by Tobias Regell
Stories

The legacy of Our Legacy

21112017
Stories

(15): Tom Wood

A jewellery focused lifestyle brand are making Norwegian fashion a promising affair.

03112017
Edited by Robin Douglas Westling Written by Jimmy Guo
NEW

(14): Rolf Ekroth

Finish designer found his calling in conceptual streetwear with historical narratives.

02112017
Edited by Robin Douglas Westling Written by Jimmy Guo
NEW

L'Homme Rouge

Award-winning designer label delivering a contemporary take on Scandi minimalism.

02112017
Edited by Robin Douglas Westling Written by Jimmy Guo
NEW

(9): CMMN SWDN, (10): Asger Juel Larsen, (11): Lazoschmidl and (12): Namacheko

Expertly crafted contemporary design fusing sartorial elegance with youthful edge and celebrated enfant terrible, bringing Copenhagen a slice of East London edge. Explicit and gender-fluid menswear bringing sexy back and the Kurdish-Swedish duo using luxurious materials to set a personal tone. Four more names added to our list of Scandinavia’s most exciting new menswear brands.

01112017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

(5): Hærværk, (6): This is Sweden, and (7): Mannisto

NEW: Unapologetic bad boy causing a stir with vivid renditions of Danish youth from Hærværk, This is Sweden’s anti-racist project celebrating what it truly means to be Swedish, and elaborately detailed menswear by Mannisto, inspired by ice hockey and traditional handcraft.

31102017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

(4): Totem Collective

An international collective developing a collection of refined essentials.

31102017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

(3): Ellen Pedersen

The third designer on our list of the 25 most exciting new menswear brands in Scandinavia: Ellen Pedersen, experienced pattern maker combining English subcultures and Danish minimalism.

30102017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

(2): SSSU by Sasu Kauppi

We continue to present our list of the 25 most exciting new menswear brands and designers in Scandinavia. Today: SSSU by Sasu Kauppi — exciting seasonless sportswear born from a post-Kanye career.

29102017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

(1): Randy

Yesterday marked the opening of our exhibition NEW, running October 25—November 7 at Scandinavian MAN HQ in Stockholm. Starting today, we are publishing our list of 25 most exciting new menswear brands and designers in Scandinavia. First out: Randy, inspired by alternative culture, rebellious youth and night life.

25102017
Edited by Robin Douglas Westling Written by Jimmy Guo
Stories

“The pants really make a big difference”

Whyred’s head of men’s design explains why the brand looks better than ever before.

20092017
Interview Johan Magnusson
Stories

“A bit dysfunctional, gray and very Swedish.”

The Europan Woolmark Prize winner of the year L’Homme Rouge is now preparing for world domination.

10092017
Interview Johan Magnusson
Stories

It’s all about The Cords!

The new lifestyle brand from the Happy Socks founders is aiming to create the Levi’s for corduroy.

23082017
Interview Johan Magnusson
EDITOR'S LETTER

The most modern man in the world

Style, innovation, and equality. Scandinavian MAN founder and editor-in-chief Konrad Olsson explains the ethos behind the brand.

09082017
Words Konrad Olsson
Stories

In conversation with Søren Sand

The global triumph of Sand Copenhagen is unmeasured in Scandinavia. But what is the key to the brand’s success? In a rare interview, Søren Sand speaks about the early days of founding the first Nordic lifestyle brand, his collaboration with Helmut Newton, and the lifelong relationship with his wife Lene.

Words: Konrad Olsson Photography: Jesper Brandt
Stories

this is Sweden

Stories

DG intro

Stories

the future unfolds Diemonde