Heritage menswear brand Oscar Jacobson offers a studied sense of luxury and nonchalance with Scandinavian descent, now available in a special pop-up at Selfridges. It’ll be followed by their own retail space at the iconic London department store.
— It’s the next step in the evolution of Oscar Jacobson, says Chief Brand Officer Gustaf Törling.
When Andreas Eklöf graduated from The Swedish School of Textiles at the University of Borås he had two options: Either fly to New York to start working for Marc Jacobs. Or stay in Sweden to work for Peak Performance. He chose the latter.
— I’ve never regretted it. I love material, and for me, to be able to work with these materials at Peak Performance was too good of an opportunity. There is so much history here. I can just take a look into the archives and I have all the inspiration I need. Also, Peak had just decided to do this transformation, which really appealed to me.