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Weekly: Spring feelings from the Scandinavian archipelago, Oslo’s new menswear destination and the beauty – and benefits – of white charcoal

Five top stories from this week of Scandinavian fashion and lifestyle


Spring feelings from the Swedish archipelago Mixing elegance and sportiness is a winning formula

Combining a wide range of Italian fabrics and minimalistic Scandinavian aesthetics, menswear brand Oscar Jacobson experience an increased attention at certain key markets outside of the native Swedish border. For this Spring/Summer collection, they put extra attention to an exceptionally light colour palette.

– Creating the collection, "Nordic natural blonde" has been our main guideline, designer Fredrik Blank describes its bright shades. We took inspiration from the Swedish archipelago, beautiful as a postcard, and its sun-bleached light and relaxed feel.

Which products are the most important?

– The Raglan coat, the shirt jacket, the short sleeve shirts, and the white, double-breasted linen suit with wider pants. The latter rather used more leisure in an elegant yet sporty way than as a flamboyant business suit.

Discover the new collection at

The beauty – and benefits – of white charcoal We’re all made of 18% carbon, the most flexible of all atoms on earth. Pioneering Copenhagen-based Sort of Coal let us discover the beauty of Japanese Binchotan Charcoal, also known as White Charcoal. Supplying everything from sticks to toothpaste, necklaces and design pieces made of - the actually black - material, the Danish design company focuses on bringing the traditional and natural purification power to Western culture.

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Oslo's new menswear destination The other week fashion brand Norwegian Rain, tailor T-Michael, and vintage furniture concept Modern Tribute opened their own 400m2 flagship store. Located at shopping arcade Paleet on Oslo's main street, Karl Johans gate, they will offer limited editions, collectible furniture, and last but not least a wide range of suits.

Read our story on Norwegian Rain and T-Michael from Europe's rainiest city here

J.Lindeberg appoints new Creative Director German, former adidas designer Jens Werner will be the one responsible for further strengthening the Swedish label’s combined expression of sportswear and fashion. This month sees the drop of the new J.Lindeberg Activewear line, created by Werner, whereas founder Johan Lindeberg will continue to work close to the brand.

Werner's first collection as Creative Director will be Autumn/Winter 2018, presented in Copenhagen later this month

Is layering fragrances the next big thing? Seven different unique and sophisticated Eau de Parfum's was launched a few weeks ago by Swedish perfume brand N.C.P. Olfactives – Now Collective Products. All of them are unisex and is specially made to combine with each other.

– Both the layering and the unisex aspect of our perfumes are so important to me, says Noomi Rapace, actress and Creative Director at N.C.P. To really be able to create your own fragrance is so relieving! The perfume is such a special part of needs to be personal.

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