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Style, innovation & equality

Weekly: Eytys’ new denim line, Noma soon to reopen and the ultimate bike commuting bag

Six top stories from this week of Scandinavian fashion and lifestyle.

The ultimate bike commuter bag

With quality and multi-function in mind, Swedish bag brand Sandqvist have teamed up with bicycle manufacturer Vélosophy for a highly functional 3-way backpack. Water resistant ripstop fabric and mixed in leather details are used to create a contemporary and luxurious look, while you choose if you want to carry it as a backpack, briefcase or shoulder bag. As part of the Sandqvist x Vélosophy collaboration, Sandqvist will donate 100 2-way briefcase/messengers to charity organisation The Fortress, who work towards providing young, ejected and pregnant women in Uganda a temporary home and safe environment during their pregnancy/delivery.

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Noma soon to reopen

Last year celebrated Danish restaurant Noma closed down announcing their relocation. Now the restaurant has moved to a building close to Copenhagen’s autonomous Christiania neighbourhood. Noma will open again at the beginning of February next year, but reservations can be made now. According to their webpage, they will divide the year into three seasons, “during which the menu will change dramatically to match the type of ingredients that are at their peak at any given time of the year”. Noma has been awarded the title ”the World’s best restaurant” four times.

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Eytys bring 90s denim back

After bringing their characteristic chunky soles to streets all over the world, Swedish shoe brand Eytys introduce a new denim line. Inspired by Los Angeles and basic workwear, they present three unisex models with a clear touch of 90s silhouettes in exclusive fabrics.

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No stains with new shirt innovation

Norwegian shirt maker J. Harvest & Frost follow up their huge success (500 000 shirts in only three years) with a new innovation. Aiming to create the best business shirt there is, they used nanotechnology to create a shirt resistant to both water and stains. The Black Bow shirt is eco-friendly and has gained huge support sales wise as well as in social media channels.

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Finland ready for Pitti Uomo spotlights

The guest nation at the upcoming edition of Pitti Uomo, the world’s most important men’s fashion week, is Finland. Eight Finnish menswear brands will be introduced to buyers and international media through a project promoted by Fondazione Pitti Discovery. – Finland is one of the most interesting places in creativity today: that’s why we decided to dedicate a Guest Nation project to this country, says Lapo Cianchi, general secretary of the foundation. Established Finnish brands like Formal Friday, Nomen Nescio and shoe brand Saint Vacant, will be presented together with young designers such as Rolf Ekroth and Julia Männistö, while Turo and R-Collection will showcase collaborations with young designers.

Pitti Uomo 93 will take place January 9-12 in Florence

The world’s first shoppable lookbook

Cheap Monday and Tipser, a company that makes products shoppable in digital content, have created a shoppable lookbook. – Tipser enables shopping as a direct and accessible feature where people come to seek inspiration, says Karin Hamberg, head of growth at Tipser. The lookbook is made up by videos showing key pieces from Cheap Mondays Fall/Winter collection and customers can purchase directly when they click on the videos. More on