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Style, innovation & equality

”We believe it is time for a new era of men’s shoes and look forward to being a part of that development”

Scandinavian footwear brand launching premium capsule collection and Finland and Denmark’s leading menswear labels in one artist collabs each.


”We believe it is time for a new era of men’s shoes and look forward to being a part of that development” Since the start of Vagabond, they’ve been well rooted within men’s footwear design, however, over the years the women’s shoes have come to represent the main part of the collections. As their gathered expertise in shoes derived from the making of men’s shoes, they think it’s time to celebrate this, and how it’s a part of their story and future. So they created a new special line, launching today. – Atelier is a platform where innovation, sustainability, and outside perspectives are invited into the design process. We have been using our own archives and in-house knowledge to get a collection-in-the-collection, where extra attention has been paid to details, material, and timeless design, says co-founder and creative director Marie Nilsson Peterzén. You chose pop singer-producer Adam Bainbridge, better known as Kindness, to front the campaign. Why was that? – He was a given choice for us this season. On the music scene, he is a progressive force of creativity and we think his energy and his persona make him a true modern vagabond and a perfect ambassador of our message for this fall. What are your coming plans for Vagabond? – We believe it is time for a new era of men’s shoes and look forward to being a part of that development. For our brand in general, we keep progressing on existing markets worldwide, with sustainable design in focus. We see a lot of potential in the growing brand presence in the U.S, UK, Germany, and Italy, hence a little extra focus from our headquarters for activities on these markets. Also, there are a lot of changes in regards to customers’ shopping behavior and by staying close to our professional clients and allocating resources to our own brand channels, we aim to stay on top of that development.

Related: First in line to recycle shoes Award-winning artist joins FRENN for a new collab Finnish artist Stig Baumgartner’s works are found in the country’s leading museums, and he has won awards including the William Thuring Prize in 2011. His work is inspired by private experiences and memories and his oil paintings are infused with a dynamic sense of something that just has happened or something about to happen. Now entering the fashion industry with a clothing capsule for leading Finnish contemporary label FRENN, whom lately opened their impressive flagship store in the heart of Helsinki. The collab has resulted in a print taken straight from a painting called ”Light comes through”, appearing in shirts, scarfs and a pair of socks. It’s added to FRENN’s impressive AW18 lineup, as always responsibly hand-manufactured in Northern Europe from premium quality, ecologically sourced European fabrics.

Related: Helsinki’s new menswear haven

Norse Projects x Daniel Frost Danish Norse Projects has teamed up with British illustrator, Daniel Frost, for a series of t-shirt prints inspired by a trip to Greenland.

– The idea behind the illustrations was to capture the atmosphere and feelings by people-watching in Greenland, says Frost.

Here his own thoughts on the collab in this video.

The call to embrace melancholy meets the mission to spread happiness across the world Two of Scandinavia’s fastest growing fashion concepts come together when Stutterheim’s melancholy meets Happy Socks’ happiness in a new collab. The Dream Raincoat combines the iconic, high-quality Stockholm raincoat with Happy Socks’ signature Big Dot design to tackle nasty weather in a playful way. It’s a unisex style with a straight fit and will be followed by Happy Socks’ honor to the revolutionary pop artist Andy Warhol next week. The Andy Warhol x Happy Socks capsule collection is a limited edition, a timeless tribute to Warhol’s life, work and quest to make art accessible for all. It includes six pairs of soft combed cotton socks and two pairs of men’s trunks. Launching Tuesday, October 2. &