Their unique technology for on- and off-coloring of textiles aims to give fashion consumers the possibility to update their wardrobe
Vividye’s innovation can either be useful because the customer wants a certain clothing item to have a new look or simply because its color is starting to fade and needs to be redone. And, it’s not limited to the fashion industry.
While the company is about to take its first baby steps, Vividye’s technology has been in development over the last 4-5 years.
— We all have a PhD in Chemistry and are now studying our final year in a masters programme in Entrepreneurship and Business Design at Chalmers School of Entrepreneurship in Gothenburg. Our colleagues have different educational backgrounds in industrial technology, supply chain management and industrial engineering & management, says Co-founders Anna-Karin Hellström, Romain Bordes, and Hanna de la Motte.
Tell us about your innovation. And how does it work?
— It consists of a technology that enables sustainable on- and off-coloring of textiles. Today, if you want to get rid of a color from a textile item, you usually bleach the fabric, which harms its quality. If you instead use our technology, you will maintain the properties and quality of the de-colored fabric. So if you for example color a t-shirt with Vividye, you will be able to de-color and then re-color it in a different color or design. In addition, our technology also allows us to collect and reuse the water, chemicals and dyestuff. It has been based on sustainable thinking since the first day of development.
Who are your clients?
— Our end goal is to provide a service that gives fashion consumers the possibility to update their wardrobe, either because they want a certain clothing item to have a new look or simply because its color is starting to fade and needs to be redone. Such a service will probably be carried out in collaboration with a fashion brand with values similar to ours in terms of sustainability-related objectives. The technology is however not limited to only fashion, and can be used in other areas where textile material is involved.
Still a young venture, Vividye received huge buzz for winning the Sustainability award at the Swedish ELLE gala the other week.
— It’s a little bit unreal, says Hellström, Bordes, and de la Motte. We will now make some final adjustments to our technology so that it can be used in a commercial setting in an efficient and profitable manner. Once that is sorted out, we will try to test our concept on a certain fashion brand’s product line. In other words, we want people to be able to wear clothing items colored with Vividye as soon as possible, enjoying the functionalities that it provides with a clear conscience.VividyeELLE Galan 2020Anna-Karin HellströmRomain BordesHanna de la Motte