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Style, innovation & equality
Paris Fashion Week

Transparency and reality at Heliot Emil's SS20 presentation

Danish fashion brothers Julius and Victor Juul explores VR in Paris.


What started as a experiment with form and function resulted in a virtual reality show with seven different cameras, and an audience who was able to tailor their own individual experience. ā€” We live in a time where the opinion and perception of design and art needs to be evaluated through multiple parameters and angels. The view and opinion of the piece can drastically change depending on the angle you view it from, says the brothers Julius and Victor Juul behind the brand.

The collection is inspired and named after the steel sculpture series Torqued Ellipse by Richard Serra. An unconventional, industrial material exploring a shape which many experts told Serra was impossible to create.