Issue 5 out now – Get your copy!
To pay homage to its first store which opened 20 years ago, Sneakersnstuff releases an exclusive Jordan Pack with three unique Jordan models today
And teaming up with Vanson Leather for two all-suede jackets, handmade in Massachusetts.
The story of Past, Present, Future is told through a campaign starring NBA forward Rui Hachmiura, the first Japanese-born player to be drafted into the NBA. Presenting his evolution as a basketball player, Sneakersnstuff portraits the rising star in a Past - Practice; Present - The Draft; Future - The Player setting, reimagining his young career.
The SNS exclusive Jordan Pack draws inspiration from when SNS first opened, on a back street of Stockholm. Each of the silhouettes pays homage to the colors of the original store interior and the classic Sneakersnstuff logo.
While referencing SNS’ history, the exclusive Air Jordan 1 Mid looks to Jordan Brand DNA through a premium selection of materials, made from sail-colored leather, Wolf Grey-colored nubuck, and hints of Team Red. As a tribute to its roots as well as the status quo of current Jordan shoes, Sneakersnstuff blends materials, elements and inspiration on the exclusive Jordan Mars 270 with design features from the Jordan 1, 4, 5, 6, 10, 11 and 12 as well as being stacked with an Air Max 270 heel unit. Acknowledging the past and present of Jordan Brand’s narrative, the SNS exclusive Proto-Max 720 embodies the future and where new concepts and technologies can lead to.
Sneakersnstuff will as part of the campaign launch a unique AR experience in its SNS app: it enables three basketball games in three different past, present and future settings, giving customers the chance for exclusive prizes as well as sign-up for the limited-edition Jordan shoes, which were designed in partnership with SNS.
And to celebrate the release they’ve also linked up with Vanson Leathers for two all-suede jackets, handmade in Fall River, Massachusetts. It’s boasting embroideries of all SNS locations, the OG logo as well as a ”Sneakersnstuff” leather patch on the rear side. The jacket has custom US-made self-edge wool rib cuffs, hem and collar, quilted poly-fill lining and a unique number debossed. It’s enabling Vanson to exactly trace a jacket’s features, measurements and details such as materials and patches in case a repair is needed.
SneakersnstuffSNS x JordanVanson LeatherRui Hachmiura