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Tiger of Sweden celebrates 115 years with a spectacular party at Villa Pauli in Stockholm


Scandinavia’s leading contemporary tailoring brand is celebrating 115 years and is set for a new era. With a new brand identity, inspired by the century rich heritage, Creative Director Christoffer Lundman and CEO Hans-Christian Meyer have revamped and refined all aspects of the brand.

The anniversary was celebrated in grand style at Villa Pauli in Stockholm, where guests included prominent Swedish actors, musicians, artists and fashion profiles such as Fares Fares, Elin Kling, and Pelle Almquist, as well as invited international guests such as Oliver Cheshire, Luke Jefferson Day, Teo van den Broeke, Gert Jonkers, Fredrik Andersen, Rikke Christensen, Marc Weinreuter, Justus Hansen, Philipp Kleiber, and Frank Lin.