Tiger of Sweden takes floral inspiration from Carl Linnaeus.
Get sprung for Tiger of Sweden’s spring collection. The Creative Director Christoffer Lundman botanized in flora and fauna to explore the work of Carl Linnaeus and his close relationship with nature and the Swedish countryside. Using Linnaeus’ home and life’s work studying in Hammarby outside Uppsala, they created a collection fit for an intrepid explorer with a taste for sophistication.
As per usual, Christoffer Lundman and the Tiger-team have a way of staying true to tradition while att the same find new silhuettes and cuts — this time around Linnaeus’ taxonomy became a modern tux. Presented in earthy, woodland tones, the collection is all about a relaxed silhouette and garments borrowing details from the utilitarian. The house itself is a rich source of inspiration, with the fabrics are full of references to its humble yet beautiful interior. Floral damask has been translated into utility cotton jacquards for outerwear and tailoring. The walls of Linnaeus’ study, which he covered with pages from floras, have inspired electric colored prints of animals and plants.
— He was a man full of confidence, ideas and curiosity, says the Creative Director. He continues: — There’s so much to be inspired by. The manor house in Hammarby came to play a very important role, especially the prints that were inspired by the walls in Linnaeus bedroom. They have been plastered with pages from florals and are quite wild. Or a track jacket and matching shorts covered in a graphic print plucked from the walls of Linnaeus’ study. We imagined a modern day Linnaeus going about his day in the house on the grounds of Hammarby.
The previous season the brand got their hands on the famous ’Swedish Grace’ drawings from Simon Gate and Edward Hald’s collaboration with Orrefors. Both ”the father of modern taxonomy” and Orrefors are connected to Småland.
— The Småland connection is a complete coincident. For sure there’s many great ideas and people that sprung from this area of Sweden. As for inspiration, much of it starts with reading. Amassing as much information as possible. Then I move on to images and actual spaces related to the topic. What usually happens is that I then burry the knowledge for a while. After a year or so, it tends to come bubbling to the surface again and by then I have a fairly clear idea of what I would like us to do and how to use the inspiration. The process is ongoing, by now I have a very clear idea of our next collection.
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