The prince of Paris Couture Week
Fredrik Robertsson once again took the fashion capital by storm with his charm and spectacular outfits.
His background is in PR, where he started young as an intern, was hired right after high school and then became a partner. At the age of 21, he started his own firm with his best friend.
— I ran it with her for 10 years before selling my part and deciding to go out on my own. My passion for fashion has always been there, and in Sweden when you dress the way I do, people notice you. It’s not something I look for, but have no problem with. I just love fashion.
He’s also constantly standing up for equal rights, fighting for those who can’t.
— I am on the board of a charity called Regnbågsfonden in Sweden. We raise money to fund organisations in countries where being an LGBTQ person is either illegal or very difficult. We work with countries like Uganda, Russia and try to make a difference where we can. I am also an equality ambassador for Absolut Vodka, an amazing brand that I help find and create events where we celebrate diversity and equality. People just need to understand that we are all the same. And stop caring about skin colour and sexual identities.
Six years ago, he was invited to Paris for Couture Week by a friend ”who wanted to show me the most amazing fashion our world has to offer”. And, was blown away.
— My shopping habit totally changed after that. I much prefer to save up my money and buy a few amazing pieces by masters who keep this art form going than buying something mass produced at Gucci. It’s such an amazing experience. And very sustainable. These clothes will last a lifetime.
You’re just back from this edition. How was it?
— Very special. It was the last collection ever made by Jean Paul Gaultier, one of the last couturiers who is still the head designer. It was the talk of the town and he really delivered an amazing show with over 220 looks, 100 models and 1200 attending guests. People were very emotional. For me personally, the highlights is always finding that amazing piece that just speaks to you, visiting the showroom, speaking to the designer and creating something special. A memory for life.
What were you wearing throughout the week?
— A lot of different designers. I try to wear Swedish because it’s fun to promote. I am semi-known by the street style photographers for always turning up in crazy looks. I wore everything from Swedish designer Linda Lindgren to my own couture by Jean Paul Gaultier. I like to mix and match. My bags are always Perrin Paris and Hermès. My glasses are from Anna Karin Karlsson and this season I decided to also wear wigs instead of hats. My boyfriend runs (hair company, Ed’s note) Björn Axén and I got wigs at Carl M Lundh and created some amazing looks.
Indeed so.Fredrik RobertssonParis Couture WeekJean Paul Gaultier’s last showJean Paul GaultierAnna Karin KarlssonCarl M LundhBjörn AxénLinda Lindgren