Issue 5 out now – Get your copy!
The Danish London Fashion Week take over, IKEA’s new collaboration and headphones made of illegal weapons
Five top stories from this week of Scandinavian fashion and lifestyle.
Wood Wood’s creative director after the brand’s London Fashion Week debut
Karl Oskar Olsen, how come that you chose to present the collection during London Fashion Week Men’s? – To show there has been a wish for us for many years and now we felt ready for it. A lot of our inspiration comes from British youth an subculture scenes and therefore London is extremely important to us.
Describe the AW18 collection. – It is built upon American classics, looking into great movies like St. Elmos Fire and Breakfast Club, so in many ways, it’s a traditional streetwear collection. We’ve focused on high-quality fabrics and adding our DNA into the products to keep its authenticity. We present a few graphic stories like “Fan Club” and “Leave Me Alone With Your Attention”, and these have a bit more of a heritage-looking typography than usual. Last but not least we have a patchwork element to emphasize the Americana story.
What are your coming plans for 2018? – We will open a new store in Copenhagen Airport this summer.
See the full AW18 menswear collection here and discover more at woodwood.com
Live from Sweden at the first online design museum
To fully understand Swedish design, Visit Sweden states that you have to understand how the Swedes live. With that said, they opened a virtual museum focusing on Swedish design that matters. A bunch of video clips called “Live from Sweden” invites you to peek into the ordinary lives of Swedes, showing a selection of design objects as they’re being used. For example: enjoying alone time and ramen for dinner, in a bowl designed by Swedish pottery and glass designer Ingegerd Råman.
See more at swedishdesignmuseum.com
At the very top of Copenhagen
The Danish capital’s current highest building is the 106-meter Christianborg castle. Well, at least for a few more years. The new block Postgrunden, right next to the city’s central station, will consist of 180 000 m2 settlement. Divided into seven round towers rising from 28 to 115 meters, one-fifth of the area will be apartments, while 5 000 new workplaces and a new hotel established by entrepreneur Petter Stordalen in the former central post office is also included.
New Postgrunden area will be finished 2023 at the latest.
Yevo’s Vegas success
As the world’s biggest tech fair CES in Las Vegas ends today, one of the most talked about products (no 1 at Fox News’ list of the coolest things they’ve seen at the exhibition and more) is Scandinavian. After a very promising start with wireless earbuds Yevo 1, the Swedish headphone company now cooperates with the Humanium initiative presenting the earbuds and charging case in a silver color made by metal melted down from illegal weapons from destruction programs in Guatemala and El Salvador. The likewise Swedish project produced its first ton of Humanium metal in 2016, though this is the first product crafted using it that will be released to the public.
Yevo x Humanium costs $499 (in comparison to $249 for Yevo 1) where fifty percent of the proceeds will go towards funding IM’s work, including fighting for children’s rights and combatting deadly diseases.
Bea Åkerlund X IKEA
After working with the likes of Madonna, Beyonce, and Lady Gaga, Swedish Bea Åkerlund is one of the world’s most influential fashion stylists. “Style is style, if one likes fashion there is a good chance one also likes interior decorating” she says when presenting her collaboration with IKEA. The Omedelbar collection will provide insight into Åkerlund’s artistic visions, featuring products like 3D printed hands, a top hat in glass, an oversized wall-mounted pocket watch and her signature feature; the red lipstick. Bea calls herself a fashion activist who moves between the realms of fashion, film, and music. Her mantra “B WHO YOU ARE” is embedded in the entire collection, while the color scheme of its 35 pieces is predominantly black, white, red and gold.
Omedelbar is launching March 9.Fashion weekDanishIKEA