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The characteristic angled table legs on Massproductions’ new Landa table is inspired by NASA’s lunar module
With this new launch, the brand’s maintaining one basic idea; that in each product strive to add long-lasting cultural values to the world of furniture.
After founding the company ten years ago, Magnus Elebäck and Chris Martin has been able to run it for ten years based on the above-mentioned mantra. This has been possible by remaining self-financed and independent, but also by covering the entire product development under one roof.
— This allows us to have a more long-term approach when it comes to the product, than for instance a consultant who designs a wide variety of products for different brands. The core of Massproductions is this balance between the producer and the designer, he says, continuing,
— In other people’s eyes we’re a bit slow, only launching 3-4 products per year. To make great products, one cannot stress the design or production process. We make real products for the real world, developed at our own pace.
Their brand new Landa table’s design is based on two parallel steel beams, allowing for an exceptionally long span between the leg pairs.
— Space has been one of the recurring concepts in its development, in the form of the significant and comfortable voids created under long table tops, and also in the inspiration behind its appearance. When Chris (Martin) designed Landa’s characteristic angled table legs, he was inspired by NASA’s lunar module, says Elebäck.
In conjunction with the launch of Landa, they’ve invited artist Åsa Stenerhag to collaborate on special installation ”Alien Autopsy” at the brand’s showroom in Stockholm. In the installation, the Landa table presents a series of stoneware sculptures by Stenerhag in prominent organic forms and textures. The installation title is a nod to a controversial short film by Englishman Ray Santillis from 1995.
In other news, Massproductions has also started working with Swedish sustainability and quality label Möbelfakta. In the coming years, they aim to certify their entire collection to Möbelfakta standards.
— We started with our Rose Chair which was tested to meet Möbelfaktas three requirements on furniture in the public environment; quality, sustainability and social responsibility. To do this, the Rose Chair underwent a load test which is repeated 100,000 times, where a weight of 100 kg loads the seat and 30 kg loads the backrest. Despite its sculptural, compact form, the chair passed the test with no defects. It was also tested for its environmental aspects, which ensure that the product’s components are sourced from sustainable sources and that harmful chemicals are minimized or completely avoided. The last parameter, social responsibility, quality assures the conditions prevailing during production and relates to human rights, labour law issues, environment and corruption, says Elebäck, adding,
— To this day, we have also certified most of the products in the Albert, Icha and Tio Collection.
Rose Chair in the new Oak finish.
What else do you have coming?
— Last February we celebrated our first ten years with a jubilee party for over 700 guests at Kägelbanan in Stockholm. 2020 will be an even bigger year for us, we have two interesting products launching in February, during Stockholm Design Week. To celebrate this, we are planning to throw the party of the year (again). By doing this, and doing it in our own way, we want to give something back to Stockholm and make sure our international guests get a great experience of Stockholm, even though February is not the most exciting time to visit Sweden. Stay tuned!MassproductionsMagnus ElebäckChris MartinÅsa StenerhagMöbelfaktaRose ChairMassproductions Rose ChairLandaLanda tableMassproductions Landa tableAlien Autopsy