Soulland is showcasing the second chapter of their trilogy collection
Soulland has showcased their AW20 collection during the Copenhagen Fashion Week 2020, continuing their commuter’s trilogy with their second chapter entitled “public domain” and a collaboration with the Peanut cartoon by Charles M. Schultz.
Danish Soulland was founded in Copenhagen, Denmark in 2002 by Creative Director Silas Adler and CEO Jacob Kampp Berliner. The brand is producing high-quality women- and menswear characterized by timelessness, contrast and environmental conscience. Through its global network, Soulland strives to push fashion forward by promoting open-mindedness, responsible production, and freedom in creativity.
This year, they are showcasing their AW20 collection, continuing their commuter’s trilogy with the second chapter entitled “public domain” by exploring the phenomenon of public transportation, the diversity on board as well as the reasons for it. Alongside the collection, Soulland is also presenting a collaboration with the Peanuts cartoon by Charles M. Schultz. This will be the first collaboration with styles for both woman- and menswear, including dresses, pants, shirts, and t-shirts.
Scandinavian MAN exchanged some questions with their designer Silas Adler after the show:
What is the inspiration for the collection?
The collection is part two of a trilogy called “commuter’s trilogy”, which is basically about transportation and getting from A to B. The first part was about pedestrians in the dynamic and democratic sidewalk, and the second one is about getting together and moving forward in a group. It is all about moving in different ways. The next one is part three, which will be the last one with this theme.
What does sustainability mean to you?
Four years ago, we decided to make a shift through the whole company and within all the spectrums, the production of the clothes as an example. That has been our focus alongside the collections since then and now it is current in everything we create. In our menswear, 83% of the clothing is made of recycled, organic, or biodegradable fabrics, while the womenswear is 62%. The goal is to reach 100% and at the same time keep the quality at the same level.
Do you have any special projects or collaborations going on?
We have recently showcased our new collaboration with the Peanut cartoon Snoopy, where we wanted to do something that could work in both men- and womenswear. We really like the idea to do something fun and childish with an intellectual side at the same time. The design is going to have the original images from the old 1970’s newspapers made into a collage.
What are your future plans?
The future plan is to work harder on sustainable development and make our garments 100% recycled and thereby better collections.Copenhagen Fashion WeekCopenhagen Fashion Week AW20SoullandSilas Adler