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Style, innovation & equality

Issue 5 out now – Get your copy!


Shirts containing upcycled plastic salvaged from the ocean and Copenhagen airport's fashion makeover

Also more on the new space where Scandinavian design meets European food.

Scandinavian design meets European food

Popular Stockholm luxury hotel Nobis extend their portfolio with new restaurant Noi. Designed by acclaimed architectural firm Wingårdhs – that also created the hotel's expansion to Copenhagen last fall – in marble and walnut, grey, green and cognac brown colours, they wanted to keep the atmospheric vibe from the previous space. By adding Scandinavian modern design elements they made the beautiful marble floor even more visible, serving food inspired by entire Europe and travels southwards.

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Copenhagen airport's fashion makeover

Apart from the already announced Wood Wood and ARKET openings more than 20 new restaurants and stores are coming to Kastrup airport this summer, adding to an already impressive lineup of fashion outlets. Scandinavian brands Sand, Tiger of Sweden, Pilgrim, Julie Sandlau, and Oh! by Kopenhagen Fur will be joined by global actors Mulberry, Wolford, Hugo, Lacoste, and more.

The new shopping area is set to open in June.

Gant's new shirts containing upcycled plastic salvaged from the ocean

With a strong connection to the maritime living, Gant is partnering with ingredient fiber brand Seaqual, that upcycles plastics collected from the sea to make a polyester filament, on a new shirt line. Launching today as part of the Gant Beacons Project, the shirts feature stretch, breathable, and wicking properties, as well as buttons and packaging made from recycled material. The key piece pictured is the timeless oxford shirt.

Chief Marketing Officer Brian Grevy, tell us more about this collab.

– The East Coast of the United States is our birthplace, and we have a close connection to the water. It’s part of the reason why the ocean has a special place in our heart, and it pains us to know that the oceans are under threat. Every day around the world, pollution poisons our waterways and mankind suffers the consequences. We want to contribute to cleaning up the oceans, because the ocean’s business is everyone’s business. GANT Beacons Project builds on GANT’s vision for sustainability and its commitment to creating timeless products with premium style and quality, that last a lifetime. For this initiative, GANT is partnering with SEAQUAL™, a unique ingredient fiber brand that upcycles plastics collected from the sea to make a polyester thread that is used in the new GANT shirts with Tech Prep™. Through GANT Beacons Project, we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will grow and evolve over time. If you want to be a part of the future, you have to take accountability as a company. We do it in line with our credo of Never Stop Learning. We’re not perfect, but we’re on a road to sustainability where we’re trying to find new ways of making innovative products in ways we haven’t done before.

How does GANT work further with sustainability?

– The GANT road to sustainability has no fixed destination, other than to make the world a better and more beautiful place. Our concern for the key social and environmental aspects of sustainability are matched by our focus on quality. At GANT we have always made products that last. Both in terms of style and in terms of quality, our design and construction stands the test of time and we truly believe that our clothes improve with age. In the future, we will keep working with natural fibres, keep investing in protecting our waterways, and building on our commitment on sustainable quality. But as our road to sustainability has no fixed end, we’ll always seek new ways to improve the shape of our planet.

What else is coming for GANT in 2018?

– Later this year we will present our continuous road to sustainability. We will continue working with some of the best suppliers in the world when it comes to how they use, reuse and treat water. We are working to infuse their smart ways of working across our business. And since this is a Never Stop Learning experience, we are using the knowledge we gain to keep improving our sustainability performance from the beginning to the end of the lifecycle of our products.

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