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Style, innovation & equality
The key piece

Séfr’s Mala Trousers are constructed from a super soft Italian cotton moleskin fabric with a cross-over hem detailing

The progressive Swedish brand is available at a bunch of the world’s leading retailers. Here’s their key piece for the spring.

Words: Johan Magnusson

Childhood friends Sinan Abi Morshed and Per Fredrikson started Séfr as a premium vintage shop, selling everything from Wtaps to Helmut Lang. They expanded to design their own range of clothing with rather unique and unexpected fabrics in focus. Today, they’ve has expanded to an international brand with retailers all across the globe; Mr Porter, Matches Fashion, Voo Store, Totokaelo, and 10 Corso Como Seoul just to name a few.

Tell us about your key piece for this spring.

— Our SS20 collection is called White Fire and inspired by the book with the same name. One piece that is really important for the collection is the Mala Trousers. They are constructed from a super soft Italian cotton moleskin fabric with a cross-over hem detailing. With a higher waist and a straight leg it resulted in a retro-flirting trouser with a feminine vibe, which we love! They are made in Europe, as with everything we do, says Abi Morshed.

How would you wear it?

— Match it with a pair of low-key cowboy boots and a knitted sweater, or why not a cropped black leather jacket for an interesting look.


What else do you have coming?

— There are so much exciting news coming up! We’re expanding the business even further, with even more great stores carrying the brand for the upcoming fall collection, like Ssense and Beams Japan. The FW20 collection is called Beiti and is our strongest collection to date. One of the most unique pieces is the Ripley Shirt in Moon Surface, a light yet structured wool fabric that both looks and feels amazing, says Abi Morshed.

sefr-mala-trousers-sinan-abi-morshed-aw20-ripley-shirt-moon-surfaceSéfr’s Ripley Shirt from the coming FW20 collection


[Other spring key pieces include Filippa K’s light tailored wool coat with a lining made from Swedish trees,( a trench coat you could actually consider going hiking in and a new T-shirt combining an extraordinary softness and breathability with a rugged texture and a slightly worn look