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Style, innovation & equality

Rolf Ekroth & Terinit SS20 presentation at Milan Fashion Week


For next spring, Finnish designer Rolf Ekroth pursues his exploration of the adult-aimed cult Japanese anime Neon Genesis Evangelion and its postmodern apocalyptic narratives through elements of streetwear, angling methods and childhood memories for a survivalist collection calling out the organised destruction of the natural world. He’s now also the Creative Director for Finnish heritage sport brand Terinit. For Spring Summer 20, the cuts from football shorts and jerseys, from the 90s in general and FIFA World Cup in Italy 1990 in particular, are reinterpreted into modern leisurewear along items like sweatshirts and running jackets layered onto cycling inspired garments such as jackets, overalls or capes. Silhouettes are finished with summer parkas featuring block prints inspired by the “Italia 90” logo and flags from around the globe, especially the Finnish one with its blue cross on white background.