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Renowned Danish architect turns J.Lindeberg flagship into a futuristic concept shop and Johan Lindeberg returns to BLK DNM
Also more on the acclaimed Danish jewelry designer – finally – expanding with a men’s line.
Renowned Danish architect turns J.Lindeberg flagship into a futuristic concept shop
J.Lindeberg reopens its 206 square metres flagship store as a concept shop. It has now been completely remodelled to fit the brand’s new profile by acclaimed Dane David Thulstrup (Hugo Boss, HAY, and the new Noma restaurant). This is one big step in the journey towards the brand’s new direction, by new Creative director Jens Werner. During this first week, the J.Lindeberg not yet launched SS19 collection will be showcased in-store, enabling the public to make pre-orders of their favourites, while shopping from the AW 2018 collection. In that way, they will help to decide which pieces from the SS 2019 collection that will be produced and later sold.
– David and I have worked closely on how to apply the new JL direction into our new store concept. The remaking of the store is in a way the starting point of the new future for J.Lindeberg. David has an understanding for our heritage and where our brand is heading, and together we have created something really amazing that reflects our aim to redefine JL’s rich sports fashion history, says Werner.
– It was very important for me to create a space that allows J. Lindeberg to tell its whole brand story from men’s or women’s fashion to ski or golf wear. Because J. Lindeberg is inspired by the 70s, I used that period for inspiration focusing on colours, textiles and patterns, and evoking a simplified futuristic and confident style. The overall effect is a cosmopolitan and relaxed luxe rather than Scandinavian minimalism, which feels in tune with the brand, says David Thulstrup.
Address: Biblioteksgatan 6, Stockholm.
Johan Lindeberg returns to BLK DNM
After 3.5 years apart from BLK DNM, Johan Lindeberg has bought back the brand, now returning as Creative Director.
– My daughter Blue put a photo of the BLK DNM wild poster with Anja Rubik tagging a wall with Freedom of Expression, as the wallpaper on my phone and told me to look at it every day until I get it back. Blue was really firm and told me she could see that I missed it as a platform to express. And she was right. BLK DNM is the most personal project I have created. It was a manifesto of my own aesthetic and reflected the way I like to live my life. I am extremely happy to be back with the brand again and to continue to create energy, he says.
The brand will be operated from Stockholm but designed in Los Angeles. Chapter 2 will be introduced in steps with drops during Spring 2019 and fully launched for Fall 2019.
– I am proud of what we achieved in a very short time. But it’s no time to be nostalgic. I want BLK DNM to continue to be an inspiring voice in this era. Do I need to call it a brand? Maybe a political multicultural party or a film project. I think brands are more important than ever. Even more important than politicians. I want BLK DNM to be a renaissance brand.
Acclaimed Danish jewelry designer – finally – expands with a men's line.
Jane Kønig expands with men’s jewellery under the sub-brand King Jane. As the name indicates, the brand embraces a more masculine vibe. It is a continuation of her existing universe – with an added minimalistic and down-to-earth visual expression with graphic lines and character. The first collection is going to include both rings, bracelets, pendants, and earrings, going on sale online and in stores this month.