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Style, innovation & equality

Issue 5 out now – Get your copy!


When this reasonably priced eyewear brand found out there is a 100 year old factory in London, still making frames the old fashioned way, they had to make one model in 18 karats of rolled gold

Fulfilling their ambition being a sexier alternative in a fairly uninspiring eyewear industry.

Edited by: Johan Magnusson

Nividas Eyewear is all about price transparency, offering both opticals and sunglasses at fixed prices, and does not charge extra for high-index or astigmatic lenses. Prices up to 40% lower than the industry average, combined with timelessly designed frames and a playful store experience has generated more than 50 000 happy customers since the start in 2014.

In time for the brand’s 5th anniversary they decided to develop a handmade frame in 18 karats of rolled gold. Named Nividas London, this is a limited edition collab collection with the legendary east London factory Algha Works.

— We were shocked when we found out there is a 100 year old factory in London, still making frames the old fashioned way, by extremely talented artisans who’ve worked there their whole life. To collaborate with them is an honor and great match for our brand, says Axel Jacobsson, CEO and founder.

The frames are made in 18 karats of rolled gold, and either finished with a 24 karat gold plating or rhodium — a noble metal similar to platinum — for a silver finish. Each pair is handmade during several weeks involving hundreds of meticulous processes.

— This release is not only to celebrate our 5th anniversary, it is also a bit of a statement that we continue to challenge the status quo of this outdated industry. We show that it is possible to create a handmade frame, made in London, in 18 karats of rolled gold and still undercut many competitor’s prices, says Jacobsson.

Frames including single vision lenses from German quality lens supplier Rodenstock are offered at 500 eur, and frames including progressive lenses at 750 eur.

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