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Rave Review’s Spring –20 collection makes new nostalgia climate cool
The Swedish brand wants us to change the way we invest in clothes.
It begins with used textiles. The Swedish brand Rave Review puts old unconventional fabrics in a new shade of light. A lot of the materials in the spring collection are older than the designers Josphine Bergqvist and Livia Schück themselves and have with a story of its own, like the up-cycling of vintage blankets, bleached flower bed-sheets, white table clothes or dead-stock fabrics and second hand denim. For example the “Swedish Nostalgia print” which is the dead-stock curtain-fabric they made into a trench coat, skirt and blazer. The collection is tied together, demonstrated in various ways like thin straps and extended parts of the garments, similar to the tied scarves from the Fall/Winter 2019 collection. — The pattern illustrates a story of the past that now can continue through the person wearing our clothes, says the designer Josephine Berqvist.
Rave Review’s Spring/Summer 2020 explores the conceptual idea of romanticism — nature in its purest form placed in the reality of today. ”Greta Thunberg is the voice of today’s youth. Her activism and fight for change helps others understand that the way we humans live and consume today cannot continue if we want our planet to last. Greta inspires us as a brand to spread the message and call to action for our dying planet before it is too late. We want to create and inspire a new way of making clothes.”, says Josephine Bergqvist.
The collection is photographed in the outskirts of Stockholm, not far from Rave Reviews studio. This rather plain backdrop is a celebration of everyday life and the ordinariness that comes with it. In bringing the collection close to home, they closed the loop. Where weeks earlier they had sketched and hand-produced the garments, the journey of this collection came to an end close to home.