RAINS showcases a new collection reflecting the colors of the nature
The Danish brand RAINS is debuting at Copenhagen Fashion Week 2020 with the AW20 collection “Chasing Time”. They are focusing on a relation between the nature and the human being with design inspired by the naturalistic elements.
The collection sets the tone for slowing down and refocusing attention towards mindfulness. Based on the recognition that more and more people are living fast-paced and multi-dimensional lives, the products are inspired by the balance that nature intuitively provides. They showcased it indoors for an outdoor experience at Prismen, Copenhagen. Their architectural ideas of a green, multi-level, and indoor landscape was the key to create a surreal impression drawn from the outdoors. The Danish installation design, consisting of 100% recycled plastic, is made for outdoors use and integrated into the set design to further reinforce Rains brand DNA.
“With this collection, we are building a figurative time-shelter, creating silhouettes and color palettes with longevity, each excluding an understated, yet gripping impact” - Tanne Vinter, Head of Design.
The collection is neutral, calm and possesses sophisticated ranges of earthy shades, inspired by original methods of plant-dying, vegetable-tanned leather, dried flowers, and handmade terracotta. To create a raw and tactile feeling, Rains used resources of the nature, including ice, volcanic, rock, stones, and dark blue hues from the depths of the ocean to inspire the colorizing of the AW20 collection.Copenhagen Fashion WeekCopenhagen Fashion Week AW20Rains