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NEWS

Progressive pioneers

15 years after the start, Our Legacy is stocked at the world’s leading fashion retailers and feels more relevant than ever before. Co-founders Jockum Hallin and Cristopher Nying explains why something that is a couple of seasons old is even more interesting than it once was.

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Words: Johan Magnusson

Jockum Hallin studied graphic design and Cristopher Nying has a fine art and visual design background before they founded Our Legacy in the latter’s parents’ apartment around 15 years ago. They started out with a fashion agency selling other brands to finance the brand, before moving the operations to Stockholm in 2007, when they closed the agency and focused fully on Our Legacy. They still own and operate the brand, together with CEO Richardos Klarén.

— Our base is in Stockholm where we have our offices and at the moment 4 retail stores of our own. We also have two stores in London and one in Berlin. We are a 100% independent fashion brand, distributing progressive mens and womenswear collections to the best multibrand stores around the world, says Hallin. — Internally we are seen as a small creative collective, someone mentioned once that entering our studio felt almost like entering a youth center, says Nying.

SS19 was the first collection to include both mens and womenswear, where the inspiration came from the materials of countryside agricultural farming and pieces revolve around a combination of natural elements and synthetics. Pre-Fall -19 hit stores a few weeks ago, where pieces from the collection draw inspiration from the impressions you get during late summer nights in Southern Europe, watching a football game projected on a screen at a trattoria or bistro.

— Pieces are inspired by that environment, with details and cuts from service personell uniforms and materials and colors like that of dining table linen and embroided napkins, says Nying.

For fall 2019, he continues, they move from the trattorias and bistros, in to the chambre séparée.

— We explore contrasts of kids dressing up and partying in conservative environments — and the collateral damage that comes with that. Creased dresses, ripped fabric and patterns of crushed fabrics. Decadence and youthful ignorance combined.

And we’ve just seen a first glimpse of Pre-Spring 2020, what can you tell about that?

— It explores the moment when imagery comes to life through electronic devices and the environments where we experienced this for the first time. Looking at photoslides in our childhood and presenting schoolwork with and overhead. Flickering of screens when switching the channel, merging the storylines of two separate worlds. This comes to life in the collection through translucent layering pieces to be worn on top of vintage garments, graphic prints and fabrics inspired by living room sofa cushions.

Except for the retail spaces selling their latest goods, Our Legacy also runs a special WORK SHOP! space in Stockholm. It’s working both as a store and a creative studio where they take care of all residual fabrics and leftover stock from previous season.

— We re-work, upcycle, recycle, deconstruct and put together new pieces, all with an aesthetically playful and at the same time investigating manner, says Hallin. It’s our sustainability hub, where old things gets elevated into new interesting things. Just because something is a couple of seasons old does not mean it’s less valuable. With the right treatment it’s even more interesting than it once was. We also make micro-collaborations, up/recycling others brands stuff, like Converse, Birkenstock, Magniberg, and Artek amongst others.

Any other special projects coming up?

— We see great things happening for us in the cities where we have stores, so even though there is talk of thee ”death of retail” we see it as a really important way of showing our universe. We are aiming to open more stores, both OUR LEGACY and WORK SHOP! says Hallin. — The physical experience is getting increasingly interesting even outside our stores. We have some projects we’re working on, based in the physical experience but will later enter the digital world, says Nying.