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One of Scandinavia’s most promising rappers joins celebrities on the football pitch to take a stand against online hate

Erik Lundin is one to watch. Next up in this Sunday’s charity game.


Born and raised in Stockholm’s north-western suburbs, Lundin made a name for himself as Eboi, as part of Swedish hip-hop collective Respect My Hustle (RMH). After he abandoned English and started rapping in the national language, he’s experienced a massive break-through and now also gaining a growing reputation outside of the Swedish borders.

This Sunday, he joins Swedish minister of energy Anders Ygeman, former alpine skier Anja Pärson and high jumper Kajsa Bergqvist, influencer Margaux Dietz and other Swedish celebrities for a charity football game. The event is organized by football player Jimmy Durmaz and the Locker Room Talk initiative, who works for a better climate within sports, to raise awareness about the serious situation online as of today. It takes place at Subtopia outside of Stockholm on Sunday at 3PM and is also available to watch live on Viaplay.

Tickets are available here.