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One of Iceland’s oldest heritage brands teams up with Ganni ”to create the ultimate functional pieces”

With all items handcrafted and locally produced in their own factories.

15092019
Edited by: Johan Magnusson

With over 90 years of experience in craftsmanship, 66°North has outfitted generations of Icelandic fishermen, mountaineers and rescue teams battling the harshest environments. All items are hand crafted and locally produced in their factories in Iceland and over the years, they’ve transcended from workwear to everyday wear and technical outerwear.

The new collaboration is the second one between the two brands, consisting of six styles: a down coat, vest, down scarf, and quilted duffle apron dress, coat and ”fisherman’s” bag. The directional designs explore even further the fusion of Ganni’s playful, unexpected and confident style together with 66°North’s heritage and technical expertise of extreme weather performance wear. The two design team teamed up to create the ultimate functional pieces that brave the elements; from the great outdoors to urban city life.

— Following our initial collab, we experimented to really take the partnership to new heights. We worked with existing silhouettes giving them a new direction. I dived into 66°North’s archives and found this old image of fishermen working and it instinctively made me think of my hometown town Hirtshals and the strong fisherman community. I love the apron dress, it’s based on the aprons 66°North still produce for factory workers on Iceland. The pieces are meant to feel like a hybrid between urban life and the great outdoors, says Ditte Reffstrup, Creative Director, Ganni.