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Nudie Jeans’ new release is garments made with post-consumer recycled fabric
And recycling it is trickier than it might sound.
To ensure a high-quality end product you need to have control over the fiber content and have a functioning system for collecting garments for recycling. The latter being one of the most challenging aspects of recycling post-consumer garments. Fortunately for Nudie Jeans, the brand’s Repair and Reuse initiatives — where they offer free repairs as well as collecting, repairing and reselling second hand Nudie Jeans — have since long built a foundation for collecting worn out jeans. It also makes sure the fibers are all up to their standard. The brand work by the notion that throwaway and jeans are two words that do not belong together. The aim of the two initiatives is to keep their jeans in use for as long as possible. However, all jeans cannot be brought back to life. For these jeans they had to take a different approach, doing the next best thing and recycle the jeans into new garments. Basically, the idea of repairing and reusing their products paved the way for recycling them as well.
The new Rebirth capsule, launching today, consists of the Lean Deans, the Jerry denim jacket made with the same quality and a t-shirt made partly from post recycled cotton. The denim silhouette Lean Dean Dry Rebirth comes with 6-color back pocket embroidery, magenta on black pocket label, dull black trims and a Rebirth pocket bag. The Jerry Dry Rebirth Embo jacket comes with 6-color chain stitch embroidery on the back, chain stitch Nudie Jeans embroidery on the back yoke, magenta on black pocket label, dull black trims and a Rebirth inside print. Each piece is numbered. The Roy Rebirth t-shirt is made from a mix of 20% recycled cotton clothes and 80% virgin organic cotton.Nudie Jeans Rebirthrecycled fabricNudieNudie Jeans