Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

Norway is leading the electric car revolution and inspires the UK government to introduce special number plates for zero-emission vehicles

Last March was the first month where electric cars’ share of the oil country’s newly registered vehicles were above 50% (58,4) — and their biggest car brand is Tesla.

Words: Johan Magnusson

The Guardian reports about a new UK government plan to introduce green number plates to encourage drivers to buy zero-emission vehicles. The government said the new licence plates would make the least polluting cars easily identifiable and help their drivers benefit from incentives such as free parking or access to clean air zones.

— Green number plates are a really positive and exciting way to help everyone recognise the increasing number of electric vehicles on our roads. By increasing awareness of these vehicles and the benefits they bring to their drivers and our environment, we will turbo-charge the zero-emission revolution, The transport secretary Grant Shapps tells Guardian.

— The number of clean vehicles on our roads is increasing but we don’t notice, as it’s difficult to tell clean vehicles apart from more polluting ones. Green number plates make these vehicles, and our decision to drive in a more environmentally friendly way, more visible on roads. We think making the changing social norm noticeable will help encourage more of us to swap our cars for cleaner options, says Elisabeth Costa, Senior Director at The government’s behavioural insights team (Bit) to Guardian.

Norway has had a similar system for a long time, where all electric car’s licence number begins with ”EL”, Recharge reports. That was, however, until they became too many and the numbers ran out. The same thing happened when they introduced ”EK” and ”EV”, and the newest zero-emission cars now begins with ”EB”.

Norway has the largest share of electric vehicles in the world. They’re aiming for all new cars to be sustainable by 2025, according to YLE, also reporting that 98% of the car’s electricity comes from hydropower.