NN07 build a proper mini-version of a petanque court inside their Copenhagen Concept Store to celebrate their new campaign
A different kind of pop-up.
For the Spring & Summer 2020 campaign, Danish NN07 travelled to St. Remy de Provence in the south of France. Land of magic light where painters like Vincent van Gogh created some of their absolute best works, where olive groves shape the landscape and where wine tastes better.
The outcome of this is a 96 pages journal that has just been released in their Concept Store in Copenhagen, and will soon be available through selected retailers world wide. To celebrate the launch of the campaign, the brand has built their own, slightly smaller petanque court inside the store. So if you’re in Copenhagen during Fashion Week, make sure to stop by!
Address: Gammel Mønt 7
Updated: NN07 also launch their own limited-edition boule kits. La Franc, an internationally acclaimed company, produced the boules and the kits are made in exclusive hand-made leather cases with the brand’s logo engraved on the boules. Each boule is 71 mm in diameter and weighs 710 gr. Fédération Internationale de Pétanque et Jeu Provençal approved them, and they’re competition ready.NN07NN07 CopenhagenNN07 Copenhagen Concept StoreNN07 Spring/Summer 2020