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Inspired by the likes of Axel Arigato, CDLP, and Eytys, this new premium leather accessories brand is here to challenge their niche in a similar way
”Most leather cases on the market are either very classic, or in poor quality. We have developed a product in the premium segment that is affordable and edgy without compromising on quality,” says Sebastian Oresten, Creative Director of Kondens.
The new Swedish brand’s first collection just went live, consisting of laptop cases in nine different colours, made of premium leather. The founders, married couple Elin and Sebastian Oresten, want to make a tribute to the Scandinavian style by adding some edge and color into it while keeping it simple. The products are uni-all, which means that they fit everyone that wants to carry them.
— It’s a product for the young careerists who dare to stick out, says Sebastian Oresten.
The duo have been inspired by other Swedish brands who have all challenged their niches in a similar way. The ambition is to fill the gap that exists in the bags and items industry that has historically been conservative in its expression.
— As Sebastian is a recognized photographer and I work as a management consultant, we have strong resources in the company. We have great potential to build a unique position and to reach out with the brand to our target group. We are not just a company that sells products straight up and down, we want to create trends and be a true inspiration source for our target group, says Elin Oresten, adding,
— We know that people is craving for edgy leather accessories, which is why we are currently working hard with the news that will be released early next year.KondensElin OrestenSebastian Oresten