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New destination brings the healing power of the Finnish forest to central Helsinki
It’s a multisensory experience, just like the real forest, and brings together a shop, spa, harvest bar, leisure experiences and a place to unwind.
The beneficial effects of forests and nature in general on the human mind and body have been known for a long time. International research shows that walking in nature and observing it help alleviate stress, counteract depression, and lower blood pressure. Sometimes in our busy lives we don’t have time to go walking in the forest – and that’s when the forest comes to us, to the capital of Finland, Helsinki city center.
Metsä/Skogen (Finnish/Swedish for ”forest”) transmits the healthy force and calming energy of the forest for visitors to take in. Carita Peltonen – a seasoned entrepreneur – burned out in her work in 2018 and turned to the forest for recovery. Peltonen is now spreading the word on the Finnish forest, a unique asset that is useful in many ways for boosting wellbeing.
Metsä/Skogen offers a curated collection of ecological products and services that support sustainable consumption and healthy habits. The products include a clothing collection featuring classic everyday wear. The home collection includes bedroom and sauna textiles and a natural cosmetics line based on ingredients from the forest. And in the harvest bar, the master of wild herbs, chef Sami Tallberg, whips up delicacies from foraged ingredients.
— The aim is to recreate a slice of Finnish forest in the city, complete with northern lights, the sounds of nature and the scents and tastes of the forest as a way to calm down on a hectic day. It can also perhaps serve as an incentive to head to the woods for an authentic experience. For travellers, the shop offers a unique peek into Finnish nature", Carita Peltonen explains.
Burnout is a notable, growing phenomenon that affects society deeply. Its treatment and prevention are also very important for the economy at large. Carita Peltonen drew on her own experience overcoming burnout and came up with the Metsä/Skogen concept. She wants to spread the word on a unique energy source – the Finnish forest – and to encourage city-dwellers and individuals who might be estranged from nature to boldly step into the wild.
— Research shows that the positive impact of nature as a stress-reliever can even be felt on a short visit. Our concept create an easy access to this experience in the urban environment, says Peltonen.
Metsä/Skogen also takes people on forest trips, to meditate, paint or cook outdoors. All products and services help people to be present in the moment. Visitors are also welcome to stop by just to recharge and find calm in the city.Carita PeltonenMetsä/SkogenHelsinkiSami Tallberg