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New 600 m² space defines how a 2020s haberdasher should look like
CEO Marica Måbrant aims to present Europe’s most exciting shirt department.
As part of iconic department store Nordiska Kompaniet’s extensive transformation, NK Herrekipering (which translates to haberdasher) recently reopened their space. The range includes 19 new brands, such as LBM, Mont Blanc, Brioni, and Jacob Cohën.
— Shirtmaker Stenströms is our biggest brand and we offer all fits and made-to-measure in our new, big shirt department. We also celebrate their 120th anniversary with a unique white shirts capsule. And we’re really fond of Italian brands made in Italy, tells Måbrant.
*What do you think about the future of retail? *
— We need to stay up to date and relevant to the customer, all the way from our range and sustainability to service level. It’s a never-ending work. And, it needs to be inspiring! Our new space means a huge investment with a great men’s shirts and accessories offering along with a carefully curated range of luxury casual brands for bottoms and outerwear.
— An even stronger made-to-measure offering next spring from the likes of Brioni and Sonrisa, says Måbrant.
NK Herrkipering is located at Nordiska Kompaniet’s second floor and on the same floor, Venue Retail Group has just opened a new space for NK Men’s Shoes & Accessories. The beautiful interior is created by design agency BAS id and the range includes Lanvin, Tod's, Crockett & Jones, Bally, Loake, RM Williams, Gant, Hugo Boss, Paul Smith, Tretorn, and their private label Rizzo.
— We wish to present a unique shoe destination with a handpicked selection and an international feel, says Jonas Ottosson, CEO of Venue Retail Group.Marica MåbrantNK HerrekiperingStenströmsNordiska KompanietNK