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Style, innovation & equality
The key piece

Match your Hellstrom boots from Project TWLV with a large portion of good attitude

We now welcome the Swedish premium footwear label to our pop-up store in central Stockholm.

Words: Johan Magnusson Photography: Fredrik Andersson Andersson

When Henrik Hobik and Antonio Panella founded Project TWLV in 2016, it was basically to cover their own needs for a good pair of boots.

— At that time, it was very difficult to find. We visited cosmopolitan cities like London, Paris, and New York, but instead of finding them ourselves, we decided to make them ourselves. It was a lot easier to come up with the idea with our long experience from the footwear business. Antonio had just finished his job as Head of Design at Paul Smith and I’ve worked many years as a fashion distributor. We had our first meeting in Stockholm and the city itself in general and its second hand stores in particular inspired us for our new brand, says Hobik.

Tell us about your key piece for this fall/winter.

— We wanted to include slightly dressier styles to our range. I found a 1940s drawing, which served as the inspiration for our Hellstrom boot. It has a slightly thinner leather outsole, a slightly higher heel and a zip. We added silver and gold painted nubuck leather to the upper to make it even more rock’n’roll.

How is it made?

— The fabric is soft Italian nubuck leather and the construction is Blake, meaning that the upper is wrapped around the insole and attached between it and the outsole.

Why is it a key piece?

— Because it’s bloody beautiful! And fits very well; you can use it at the office or when going out to the club.

And how would you wear it?

— Together with a leather jacket and either a slim-fit denim or a dressed pant.

How sustainable is it?

— Rather buy a proper boot and wear it for years than constantly buy a new pair.

What’s next for Project TWLV?

— We’re currently working on a new project with heavier outsoles. It comes in different materials in four different styles for next fall. We just received the first samples and will launch it at Pitti in a few weeks.

The Hellstrom boot is available in our pop-up at Mäster Samuelsgatan 42 in Stockholm until December 20 and on

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