Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

”Less is more” by acclaimed architecture firm Wingårdhs when Sandqvist unveils new Paris flagship

After London, Berlin, Gothenburg and Stockholm, the accessories brand brings Scandinavian minimalism and a sustainable mind to Marais in the French capital.

Words: Johan Magnusson

Scandinavian design will be making its mark on Parisian streets this fall as Swedish bag brand Sandqvist opens its first flagship store in the fashion district of Marais, opposite Isabel Marant. The space will be transformed into an enchanting symbol of Swedish craftmanship through a new partnership with world-renowned architecture firm Wingårdhs in a new retail concept. The key elements of simplicity, clean lines and intelligent function will blend with sustainable materials that follow the natural aesthetic at the heart of the brand.

Expect the ”less is more” aesthetic concept, which is key to the Scandinavian design movement, but in addition, Sandqvist will look to inject its heritage of Nordic landscapes and the outdoors to display their current seasonal collections of bags and accessories, including 100% organic cotton backpacks.

— Our first step when it comes to design is to always explore the root of sustainable possibilities. It’s at the heart of all we do and is the compass we follow when it comes to our products, our processes and ultimately the design of our stores. We want the look of our stores to feel natural, organic and non-invasive – and this will carry through to our new Paris location. We want to add value to the natural look and feel of the area while using our sustainable core to create a truly unique experience, says Brand Director Sebastian Westin.

— This collaboration with Sandqvist makes me extra happy, not only because it is a Swedish quality brand on the rise, but also and most importantly because they share our vision of long-lasting, sustainable design made in way that is fair both to the planet and its inhabitants, says Gert Wingårdh, Founder and CEO, Wingårhs.

Opening mid-November. Address: 47 rue de Saintogne, Marais, Paris