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Style, innovation & equality

Keith Haring’s iconic illustrations on a pair of socks, H&M’s premium look, and bringing essentials to the world of furniture

Seven top stories from last week of Scandinavian fashion and lifestyle.


Bringing essentials to the world of furniture

This designer’s showing storage in a brand new way

Founded in 1997, Swedish design company Voice brought white, high gloss doors to the Scandinavian market in the late 90s. After a weaker period struggling to claim their design identity, designer Mattias Stenberg was asked two years ago to renew the company.

– We started out stating the core values of the company’s aesthetics – the simplicity and the functionality, he explains. Immediately we drew connections to the fashion industry, identifying similarities between Voice and Scandinavian fashion companies working with basics, such as Filippa K, Hope, and Cos. While for some, basic pieces might sound boring, for me it’s something that is easy to live with, well-worked, timeless, and reduced. Those brands I mentioned create essentials – rather untrendy products, yet coming to life when put on people with a certain charisma or combining them with the right accessories. We didn’t have such essentials in the Nordic furniture industry, so I decided to try to create my own.

During Stockholm Furniture Fair, seven new products and product families are introduced. Among them cabinet and sideboard Chamfer and day bed Norm by Stenberg himself and shelves Tre by Nina Jobs and Levier by Cate & Nelson.

– We’ve designed items for a younger and urbaner customer, living in a smaller space and looking for flexible pieces. They’re not buying furniture for the first time, but maybe actively choosing them for the first time, consider his or her home as a business card that reflects oneself and one’s aesthetics. Demographically we’re close to Muuto and &tradition, but we want to focus less on trends and here and now. During the process re-branding Voice, we asked ourselves: What is constant in this industry? Our products need to live past several apartments when you move, as well as trends. We don’t want to create the trends and not only to follow them – we want to be somewhere in between. If you ask me, I think it’s bloody courageous!

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Spring is in the air

Last year saw the introduction of H&M’s “See now, buy now” format in conjunction with the catwalk show for their premium line Studio during Paris Fashion Week. The same arrangement takes place with the H&M Studio SS18 men’s and women’s collections being presented at Musée des Arts Décoratifs in the French capital February 28. As a teaser, we can now show you the first lookbook images of the collection, inspired by Japanese urban elegance and the minimalism of the world’s major cities. Pure silhouettes are combined with a relaxed feel and a touch of workwear with classic men’s wardrobe staples such as tailored jackets, shirts, waistcoats, and the crewneck sweaters in experimental colours and luxurious fabrics being the most important pieces.

H&M Studio SS18 are available straight after the Paris show at selected H&M stores and

Scandinavian silhouettes

GamFratesi now present the sofa Silhouette as their first furniture for Hay. The Danish-Italian duo have combined the two country’s design traditions and even though the measures are bigger, the visual impression of the sofa is lighter. Available in leather by CA-MO or Sørensen, or in different textiles by Kvadrat and works perfectly well with Hay’s new tray table Tulou.

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Valentine love by Elin and Johan Renck, and a pair of luxurious underwear

Swedish duo Christian Larson and Andreas Palm challenge the underwear industry with premium brand CDLP.

– It’s basically underwear that makes you feel great about yourself, they state.

The collection consists of five styles ranging over most preferences of fit, with the Urban Long Johns as the most recent addition. The latter’s a re-design of a Scandinavian classic garment, made especially for the city, using a snug fit to go under a suit or fitted jeans. “It sold out like umbrellas on a rainy day,” Larson and Palm say.

What stands out against all your competitors available?

– We are committed to change the expectation of a pair of men’s underwear. We think men have been fine with mediocre quality of underpants for too long, and we want to change that. CDLP should be quality and comfort, made of the finest fabrics of sustainable character.

Just in time for Valentine’s Day, you launch a new campaign with Elin and Johan Renck. Tell us about it.

– Traditionally it is perhaps a day to give your female partner a gift of lingerie – we want to change that to include men as well. We also wanted to have a woman to shoot a man to get an honest female perspective and asked Elin Renck to shoot her husband Johan – a person we feel fulfill the brand character of timeless style and intellectual masculinity. And certainly a non-traditional pick for an underwear campaign image. The couple shared a bottle of wine and took some pictures and included an image of Elin too, an awesomely cool woman who agrees men’s underwear should be more attractive.

Next up for CDLP is two new collaborations later this year, see the full campaign and collection at

Turn down for what! Swedish made to measure shirt concept Shirtonomy experience great attention from the world of menswear, combining qualitative fabrics from leading weavers at reasonable prices. Last week saw the release of their new point collar Turndown, taking inspiration from back in the days during the 70s. It’s both playful and offensive and goes very well with your favourite tie or more leisure as a popover shirt. Later this spring the so on-trend seersucker fabric will be added to Shirtonomy’s selection of fabrics.

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Axel Arigato’s “turning political” Swedish shoe brand Axel Arigato is a social media phenomenon with almost 400 000 Instagram followers and new products released every single week. New sporty silhouette Tech Runner is one of the most spectacular, built on a clumsy, orthopedical sole, a clean upper part and combined in many colourways in exclusive Italian fabrics.

– I shared a prototype of this model and have never had so much feedback before. People have clear opinions about this kind of sneakers. Either good or bad, they have an opinion. It almost becomes political, Co-founder and Creative Director Max Svärdh says.

Available for €260 at Axel Arigato Flagship Store in London, Axel Arigato Gallery in Stockholm and at

Happy Socks x Keith Haring With Valentine’s Day rapidly approaching, sock and underwear brand Happy Socks join forces with the iconic Keith Haring Foundation for a colorful collaboration designed to spread love for all. After works with musicians, artists, and brands including The Beatles, Pharrell Williams, Iris Apfel, this new limited edition collection celebrates art and love for all. The Happy Socks x Keith Haring capsule collection includes three pairs of socks, as well as underwear for men and women, and collectible designer boxes in a playful combination of colors and prints.

The Keith Haring Collection is available now, pricing €10-€49-95 in Happy Socks’ concept stores, online at, and at selected retailers