”It’s a collection that enables men to show a faceted range of their personalities”
It’s busy weeks for Beckmans Design School alumni Jon Allensten, including H&M Design Award 2020, dressing celebrities for the red carpet and tomorrow’s Designers’ Nest award show at Copenhagen Fashion Week.
Allensten used to study economics, though never understanding what he could contribute with there. The creative world always attracted him, but it felt more difficult to overcome.
— Despite that, I finally made a sea change in my professional life and began studying RTW sewing, pattern making and design at Stockholm’s Cutter and Pattern Academy, Tillskärarakademin. From there it just went on — I knew from the start, when I made that change, that it was fashion design I wanted to work with, he says.
He just graduated from Beckmans College of Design in Stockholm. For the Swedish ELLE Gala 2020 the other week, actress Hedda Stiernstedt wore one of his pieces, when she was awarded this year’s best dressed woman.
— She wore the dress like no one else.
Tomorrow afternoon, he’s competing in Designers’ Nest, the annual award show for all Nordic fashion graduates, at Copenhagen Fashion Week.
— I was in the final of H&M’s Design Award 2020, which was a fantastic experience. And for me, Designers’ Nest was always a goal, an unspoken one, during my studies at Beckmans. I will show my degree collection Within. It’s about the journey I’ve made professionally and what a mental challenge it can be to actually dare to listen inward to your inner voice. It’s also a collection that enables men to show a faceted range of their personalities, from the fragile, hidden depth to external faces, says Allensten.
Can we purchase your stuff anywhere?
— The graduate collection will be for sale, but it is only one-of-a-kind garments. Right now I’m working on my first collection, which will be launched and available later on this year. What’s your next step?
— At the moment my focus is mainly on the first collection for ALLEN STEN. A mixture of men’s clothing that women also can wear, or the other way around. I’m very interested in what lays in-between, and what is not said out loud. Menswear that neither is silent, nor shouts.Jon AllenstenALLEN STENDesigners’ Nest