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Style, innovation & equality

Internet goes nuts for Swedish ”anti-loss” straps turning your AirPods into normal headphones

Three years after the founding, everyone has been talking about Tapper during the last week.

Interview: Johan Magnusson

The Stockholm-based Apple accessory brand focuses on creating fashionable accessories with an innovative edge, tells Co-founder Robert Sandmark.

— Our main product is the Tapper Strap, a strap for AirPods and AirPods Pro that snaps the AirPods together around your neck for easy safekeeping. Our AirPod strap is currently available in three materials; leather, nylon and our latest additon, Tapper Rope Chain. All available in different colours with the Rope Chain being available in 18K Gold, 925 Silver and Hematite Black.

Last week, after being featured in a post on Instagram viral account fuckjerry, the brand was picked up by a bunch of leading media outlets, including New York Post, UNILAD, Daily Mail, 9gag, Business Insider, and i-D. Some reports being ironic, some not.

— The attention the fuckjerry post garnered, along with the subsequent reposts and the products virality, certainly caught us by surprise. We’ve always known that the Tapper Strap is an easy target for quick jokes but the feedback we’ve been getting from our actual customers speak for itself; the AirPods are easy to loose and the Tapper AirPod Strap is there to assist. Plus, it looks good! With all the irreverent posts — and some quite funny memes! — our spike in sales only emphasize the want for our product, says Sandmark, adding that the brand has big plans and a new range of products for 2020.