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How to disrupt the bottled water industry for a good cause
Goodwill Water is here to make a change and another Swedish startup reaches 1 million units of Oral Rehydrations Salts (ORS) donated to vulnerable children following their principle of You Buy One – We Give One.
After years of strong growth in the US, a study by The Business Research Company last year showed that bottled water sales surpassed carbonated soft drinks to become the largest beverage category by volume in 2016.
Right before the summer, entrepreneurs Anna Pyk, who is also the Co-founder of leather accessories brand PAP Made in Sweden, and Marja Johansson, with a long background in the restaurant business, launched Goodwill Water.
— We started the project because we wanted to be a part in the environmental situation, says Pyk. Goodwill is a brand that always do good: A really good water, packaged in the most environmentally good package which also gives back 10% of our turnover to different organisations.
The product is locally sourced natural spring water in a paper-based bottle with a cap made from sugar cane. And every package gives back, through three different cooperation projects with Plan International (Water for Humans), The Perfect World Foundation (Water for Earth), and The Sustainable Seas Foundation (Water for Oceans).
After only a few months running, they’ve been nominated in the CSR Initiative Category at the Global Bottled Water Awards 2019, where the winners will be announced at an awards gala dinner, held at the Burj Al Arab in Dubai tonight.
How’s the reception been?
— It’s been a real door opener! People want to be a part of something good, for themselves, for the environment and give back. Also, water is the most important ingredient to your body.
Speaking of giving back, Swedish Norr Company celebrates their first big milestone since its foundation three years ago.
— We were started by a group of friends that decided that they would like to create a business and a brand, that made a difference in people’s lives. A brand that people would like to be a part of, says Co-founder and CEO Adriano Sannelli.
That’s why they adapted the One for One business model.
— 800 children die every day in illness related to thirst and dehydration and wanted to make a difference and impact in this area. We are therefore proud to be able to do just that. For every sold Norr we donate a unit of ORS to those who need it the most. All our donations are done through Save the Children and this year all help is going to Yemen.
Norr have 8 different flavours and is made only of natural ingredients in a recipe created by one of the most famous nutritionists in Sweden. The other week, they announced reaching the one millionth unit of Oral Rehydrations Salts (ORS). (Unit, because the ORS is most effective when combined with zinc tablets.)
— This is not about charity; this is about what we can achieve — together, says Sannelli.
The company already has a new line of products in the pipeline with the same one for one model, while Goodwill Water have several new causes launching in 2020, among them Water for Children.Anna PykOral Rehydrations Salts (ORS)Goodwill WaterNorr CompanyAdriano SannelliGlobal Bottled Water AwardsYou Buy One – We Give OneNorrMarja JohanssonPAP Made in Sweden