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Here are the opening details for Swedish effective altruism foundation Norrsken’s expansion to Kigali
The non-profit foundation supporting entrepreneurs that make the world a better place joins Rwanda. ”We looked at London, Berlin and Barcelona. And instead decided to go for the obvious: East Africa,” says Global Head of Communication and Marketing Eric Ljunggren.
Ljunggren spent 25 years in journalism before he decided to try something else.
— So I began importing wine from French Jura, joined the board of my favourite football team AIK and said no to boring jobs. Then came Norrsken. That is a super fun job. So I said yes, he says, continuing,
— We support entrepreneurs working to solve our greatest challenges, such as poverty, famine, food waste, discrimination and climate change. We have a fund, and a house filled with 425 entrepreneurs in central Stockholm. I am the Global Head of Communication and Marketing, which is three letters longer than the previously longest title I’ve had. It is also a job that makes me proud to have.
You now announce details for your expansion to Rwanda’s capital Kigali. What will you do there? And why Kigali?
— We looked at London, Berlin and Barcelona. And instead decided to go for the obvious: East Africa. There are few places in the world where the needs so clearly match what Norrsken can contribute with: capital, networks and capacity. Kigali has low corruption, great access to other markets, well developed infrastructure and young ambitious entrepreneurs who want to make an impact. The development of Rwanda has been nothing short of astounding, but for this trend to continue innovation, entrepreneurship and private sector growth is key. The construction work is huge and about to begin, but we hope to open the first part in late 2020.
What else is coming for you?
— For me? I like searching in weird corners of the internet to find cool parts for my very old, very wonderful Oxford blue Range Rover. My latest find is a walnut wood steering wheel. For Norrsken, Rwanda is the first step in our global expansion. More news to come any minute now...says Ljunggren.NorrskenNorrsken FoundationEric LjunggrenNorrsken Kigali