Issue 5 out now – Get your copy!
Here’s NN07’s new Creative Director, Scandinavian MAN coming to New York and exclusive skincare based on – silence
Six top stories from this week of Scandinavian fashion and lifestyle.
Christopher Bastin appointed new NN07 Creative Director Self-taught fashion designer bringing the Scandinavian brand to the world
Following creative positions at Acne and Whyred, Christopher Bastin spent 11 years at Gant. He was in charge of creating Gant Rugger from scratch, before opening up his own creative agency.
– I wanted to design for more brands and broaden my horizon, he explains, now joining leading Scandinavian fashion brand NN07 as Creative Director.
How would you define NN07 as a brand?
– I really admire how they stuck to their guns and managed to build a brand that transcends seasonal trends and fashion in such a short time. They’re passionate about clothes and menswear in the same way I am; on a nerd-level. It’s rare for a brand so young being so confident about what they do, and at the same time building a solid business out of it. They are now ready to take on the world and I was extremely happy when they asked me if I wanted to join them in doing it. They have been on my radar since they launched 2007 – it was a no-brainer.
How will you develop the brand’s concept, now and in the future?
– First and foremost, I want to get the know the brand, get in to it and it’s culture. It’s not about me enforcing a personal style agenda but rather help them evolve on all consumer touch points. Product wise of course, but also how the brand is perceived, social media, marketing, and so on. Over the years I’ve learned that a good portion of humble-pie is a good approach whatever you do.
Welcome to the Scandinavian MAN Lounge at Project New York The Lounge is a curated show from Scandinavian MAN, featuring some of the most exciting Nordic menswear brands. Our partners Sand Copenhagen and Filippa K will display their upcoming AW18 collections. In our curated exhibition, you will meet up-and-coming menswear brands from Scandinavia. At 11 am every day we will host a panel discussion with influential personalities within global and Scandinavian menswear.
WHEN January 21–23 WHERE Javits Center, New York City BOOTH 476, Project Show
If you are in town and want to visit our lounge, e-mail us at firstname.lastname@example.org to let us know that you’re coming
Exclusive skincare based on – silence Finnish Lumene experienced huge success after presenting a new graphical identity a couple of years ago. Launching now is Harmonia, their most refined line of skincare to date, inspired by the Finnish sauna culture (in a country with 5,4 million inhabitants and 3,3 million saunas…), their nature and its silence. The key ingredients in it are Chaga – picked from the stem of the birch trees, sometimes called “The king of medicinal mushrooms” and one of the ingredients on earth with the most potent antioxidants – as well as natural spring water from the northernmost part of Finland, close to the Arctic circle.
Visit lumene.com for more
Is this the world’s smartest weekend bag? Well-reputed leather brand Saddler now use their craftsmanship experience presenting what they call “the smartest weekend bag”. The inside concludes of a garment bag and shoe pockets on each side, while the shoulder straps in nylon with leather details are both removable and adjustable. Not convinced? This educational video demonstrates why it’s your next great travel partner.
See more at saddler.com
Scandinavian daily essentials to Paris Clean aesthetics, practical design in products meant to last has taken The White Briefs from Österlen in Southern Sweden to carefully selected retailers all over the world. Recently, husband and wife founders Peter and Henriette Simonsson sashayed their atelier to Paris, where, only a few days ago, their first store opened. Stocked with a curated selection of special The White Briefs pieces; guest collaborations, nifty accessories and a small array of functional home-wear nicknacks will feature on a seasonal basis. Next guest collaborator will be British graphic designer Peter Saville, in a special capsule hitting stores in March.
Visit the Paris store at 56 Rue du Haut Marais and see more at thewhitebriefs.com
Norway to ban fur farms 200 Norwegian fur farms will be phased out in a nation that was once – just before World War Two – the world’s top producer of fox pelts, Business of Fashion reports. Conservative Prime Minister Elna Solberg’s government agreed to shut fox and mink farms that produce about one million pelts a year as part of a deal last Sunday to broaden her two two-party minority government by adding the anti-fur Liberal Party.
– We’re shocked, shaken to the core, said Guri Wormdahl of the Norwegian Fur Breeders Association. – We’re very pleased, animal rights organisation Noah leader Siri Martinsen said. – It’s not a very lucrative business in Norway, said Sveinung Fjose, of Menon Business Economics and an expert on fur farms. It wouldn’t harm the Norwegian economy severely to close it down.
According to this deal, the fur farms will be shut down by 2025Scandinavian MANCreativeSand Copenhagen