Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

Four sustainable pioneers win prestigious Encouragement for Action prize

Words: Johan Magnusson

Prize-winners BITE Studios, Re:Newcell, ATACAC, and Nudie Jeans uses both their creativity and new technology and business models to develop new ideas and share their values to the fashion community. Earlier today they were awarded at the second edition of Encouragement for Action in Stockholm.

— Sweden has a recognized reputation for innovation power and the ability to be at the forefront, especially in the creative industries like the fashion industry. Sustainability in the fashion industry is high on everyone’s agenda and through Encouragement for Action we want to highlight all the positive initiatives that exist and encourage change for a sustainable fashion industry,” says Helena Waker, CEO of initiators Trade Partners Sweden and Stockholm Fashion District.

Winners of each category;

Fashion tech: ATACAC

— Minimizing overproduction of clothing is central from a sustainability perspective. Through a combination of digitally 3D rendered garments and their own local production in Gothenburg, Atacac has implemented a model where overproduction becomes minimal, says Rickard Lindkvist founder.

Closing the loop: re:newcell

— We are deeply honoured to receive this award. Not least because we were selected together with a group of extremely inspiring forerunners who have taken the step from word to action. Fashion is basically about driving change and here we have a bunch of companies, individuals and organizations that direct their drive to change the industry for the better. There’s nothing more important to do, says Mattias Jonsson, CEO.

Fashion retail talks sustainability: Nudie Jeans

— We are delighted that our Repair shops, with sales of newly produced garments, free repair of jeans and sale of Reuse jeans are being recognized with this price! We work hard to create a more sustainable consumption by choosing sustainable materials for all our products and by extending the life of our garments. Our knowledgeable staff takes care of both customers and products with a passionate commitment and we believe in the personal meeting and how it contributes to a greater understanding of and about sustainability – whether it happens in our physical stores or in our digital channels, says Palle Stenberg, founder.

Value-bearing sustainability: BITE Studios

— We are very proud and happy to be recognized among such fantastic brands, but, of course the point at issue is most important. As an industry, we need to act with determination and power – on a large scale – to create a new fashion agenda. And it has to be fast.