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Issue 5 out now – Get your copy!


First in line to recycle shoes, a Finnish Michelin take on fast food and the story behind Acne Studios’ amazing catwalk carpet

Five top stories from this week of Scandinavian fashion and lifestyle.


First in line to recycle shoes Designing and developing shoes for more than 25 years in their own studio and workshop at the Swedish West Coast, Vagabond distribute their products all over the world. Stating that good design and good quality does not have to cost a fortune, they’re now – aside from the apparel chains – the country’s third-biggest fashion company. Their next initiative is to encourage all customers to take responsibility for their used shoes. While the technique to recycle textile materials is already established, due to the vast number of different components, no similar efficient method has previously existed for footwear. However, Vagabond is now part of a pilot project with I:Collect, where recycling is being enabled thanks to new innovations.

– With sustainability as a natural part of our everyday business, we are now launching the Shoe Bring Back initiative, Brand Manager Anna Fahle Björcke says. By leaving your ready-for-recycling-shoes in one of our concept stores in Sweden, Denmark, Finland, United Kingdom, Poland, Hungary, Germany, or Czech Republic, they can become new shoes to someone else, or be recycled thanks to new innovations.

Do you accept all kinds of shoes?

– Yes, as long as it is a whole pair.

When contributing with your ready-for-recycling-shoes, you will be rewarded with a discount voucher of 5 Euro. All collected shoes will be sent to I:Collect in Germany, where still wearable shoes are sorted out, since a big problem with shoe consumption is that many of the shoes that are thrown away, still have a lot more to give. Therefore, the most important mission for this project is to make sure that shoes that are still in a wearable condition are being re-distributed to second-hand shops or charity.

How will you develop this project in the future?

– Recycling is, alongside with our aim on using more sustainable materials and production processes, a focus area for us where brands and consumers really can cooperate in closing the loop. And for the future, we would like more companies to join us!

Read more about Shoe Bring Back here

Designer of the Year Copenhagen-based Cecilie Manz was last week the first Scandinavian honoured as Designer of the Year at the prestigious Maison et Objet in Paris. Her collected work for many different clients, including Danish Fritz Hansen, Muuto (pictured above), and Bang & Olufsen, were presented in special exhibition Maison du Danemark during the fair, proving both her own as well as her native country’s special status in the world of interior and design.

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Impressive handcraft creating Acne Studios’ catwalk carpet Swedish Vandra Rugs offers rugs that combine design and handicraft knowledge. They’re all made to order and woven by hand, either with a rag-rug technique or from yarn exclusively using the highest quality natural materials including linen, cotton, wool-felt, and wool yarn. In November, Acne Studios approached them, asking if they could customize rugs for their catwalk show held in Paris last week.

– The atelier wove 100 square meters of cotton rag-rugs for the show in less than 15 days going into two shifts in order to get the rugs to Paris in time, co-founder Marie Wallenberg Olsson says. From the first brief from Acne Studios, along with some images for inspiration, we developed a few different samples using the most exclusive of our cotton weaving techniques, the ”doubleweave”. The base was white, and while weaving the atelier added by hand, building up the rug with green, blue, purple, beige, pink, color patches put together in an ad hoc manner. Resulting in a rug that looked sprayed with paint in blotches or as walking on a flowerbed out in the open.

Next up for Vandra Rugs is next week’s Stockholm Design Week, introducing the Vandra Metallic collection, with lurex intertwined with wool yarn giving a sophisticated yet a sparkle to the rug.

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Neat minimalism Interior line Asplund Collection’s design philosophy has always been clean, elegant shapes with a quality that last and never goes out of style. Those criteria go perfectly well with new coffee table Oblique (French for “lean”, editor’s note) by Claesson Koivisto Rune. The Swedish designer trio came up with the idea when furnishing a hotel in Norway, when they wanted to create something thin and neat that doesn’t take over a room. And, a metal table with a three millimeter tabletop with huge attention to details presented this week, was the result.

Oblique will be released later this year

A Finnish Michelin take on fast food Michelin chef Juoni Toivanen has established talked-about restaurant Wild in Finnish capital Helsinki as well as two more (along with another one in the city of Jyväskylä) with his fast food concept EGG. The latter aim to renew what fast food can be, serving modern, healthy, locally produced omelets and other egg dishes with low environmental impact. Interior-wise, Toivanen cooperates with design studio Made by Choice, showing new products by some of the best up and coming Finnish and Nordic furniture designers. If you’re in Stockholm for Design Week next week, don’t miss their combined pop-up restaurant and showroom on Friday and Saturday.

Read more at, and visit the pop up at Kornhamnstorg 49 in Stockholm on Friday and Saturday 9am-9pm