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Style, innovation & equality

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Eton reinvents office essentials

With over 90 years of experience in traditional shirt-making, Eton is constantly rethinking the idea of the perfect shirt. Even so for this fall.

Words: Johan Magnusson

The new Autumn/Winter collection is full of ”tech-fabric” shirts for more comfort and easy to care in an innovative and sustainable range. It includes luxurious cotton-Tencel from natural cellulose fibers and their own innovation in the world’s first crease-resistant flannel — lightweight yet warming. Last but not least, the range of natural stretch shirts offers absolute comfort without resorting to synthetic yarns.

— For us, innovation and sustainability go hand in hand. If we can make a shirt that is so outstanding in both quality and style, that you never get tired of wearing it and it lasts for years and years to come, we have succeeded, says Sebastian Dollinger, Chief Creative Officer.