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Entrepreneur’s launching clothing collab with global car brand, from New York to Oscar Jacobson, and from Älmhult to LVMH

Your daily dose of the latest news from Scandinavian fashion and lifestyle.


From New York to Oscar Jacobson Aiming to become the leading Nordic menswear label, Swedish Oscar Jacobson recruits a new Chief Brand Officer. Gustaf Törling’s got a long experience from the fashion industry, working with several leading luxury and fashion brands. He’ll keep the brand issues together and will be responsible for how the brand’s DNA is packaged and communicated through all various channels.

– Recruiting Gustaf Törling is a new step forward, marking Oscar Jacobson’s ongoing global expansion. He’ll push our creative brand development forward, says CEO David Thunmarker.

From Älmhult to LVMH He’s really something, Virgil Abloh! Off-White’s c/o and designer is now also named the new Artistic Director of Louis Vuitton, succeeding Kim Jones leaving for Dior. While his first collection, SS19, will be presented at Paris Men’s Fashion Week in June, we’re super excited to see more on his coming collaboration, tailormade for millennials, with Swedish IKEA, set to launch in 2019.

Global car brand launching clothing line During the global launch of new model 02 – which we’ll get back to shortly – in Amsterdam yesterday, car brand Lynk & Co also unveiled their first design collaboration. The partner will be e-commerce platform Tictail in a range of fashion and homewear called ”The City Dweller Series”, designed by 10 hand-picked independent designers from Tictail and sold through its digital platform.

– Fiercely independent, committed to bucking the trend, and always offering our community just what they want but on the most personalised of terms. This ethos describes both Tictail and Lynk & Co, and from the launch of Lynk & Co in 2016, I was inspired by the brand’s vision. I am delighted to jointly announce this collaboration today – not as a partner, or an ambassador, but as a true fan and believer, says Carl Waldekranz Rivera, founder and CEO of Tictail.

The line will be launched on after the summer