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Style, innovation & equality

Issue 5 out now – Get your copy!


Eco-luxury in a new go-to cream, the one jacket for rainy days, and the football profile’s very own take on cashmere

Five top stories from last week of Scandinavian fashion and lifestyle.

”It is the go-to treatment when other creams just don’t do the trick”

Botanical skincare and perfume house Björk & Berries is dedicated to capturing the beauty and benefits of Swedish nature in its purest form, and recreating that experience in expertly crafted products for people to use every day.

– The brand is luxurious yet sustainable – ecology is at heart of our ethos – and every formula is designed to deliver the maximum beauty benefits with a minimal amount of ingredients in order to streamline your beauty routine, says Hanna Lundgren, Interim CEO & Creative Director. Our development of products is founded on thorough research and our idea is to combine carefully selected active ingredients in unique blends with a mindful and sensorial application experience.

All products are made in Sweden and the new Rescue Cream has created a buzz among the beauty connoisseurs and press at the native market, long before the release.

– It is the go-to treatment when other creams just don’t do the trick, Jessica Holgersson, Product Innovation Manager, explains. This complex formula is designed to improve skin barrier protection, provide irritation relief and enhance skin vitality. It balances, soothes and conditions sensitive and itchy skin, thus supplying absolute comfort, leaving the skin calm and smooth. Developed especially for dry and sensitive skin prone to irritation, but also beneficial to all skin types affected by occasional dry skin/dry patches, temporary skin sensitization and/or exposure to extreme weather.

And you've just started your international journey?

– Yes, last year we got a lot of traction from both big internationally renowned press and a lot of new retailers around the globe which is really exciting, Hanna Lundgren says. Today we retail in 11 markets and you can find our range of eco-luxury products in some of the world's most renowned department stores, such as Le Bon Marche in Paris. Just last year we opened up 5 new markets and this year we will expand further spreading what we call "the Swedish Secret" around the world. Sweden will however always remain our most important market – not because of size but as our products are made here and we find our inspiration from the Swedes, their lifestyle, and our amazing nature.

What else is coming for you in 2018?

– We’re going to launch new and exciting products throughout the year, but for now, we keep it as our little secret...

See more about Rescue Cream and the brand at

The football star's take on cashmere

When cashmere brand Soft Goat wished to activate their men's collection, football player Oscar Hiljemark's name immediately popped up. The midfielder, currently in Serie A side Genoa, has already been awarded for "Best dressed man in Sweden", and 30K Instagram followers couldn't agree more. He's now putting his name on a collaboration capsule in navy, grey, beige, and brown colours, which targets the urbane men in a six-piece travel collection.

– They're all designed for your daily life, for travels, for work, or dinner. Sporty yet dressed, Hiljemark says.

Available now at as well as e-tailer Care of Carl

Luxurious Scandi eyewear

Inspired by Scandinavian modernism in general and architecture and furniture design in particular, new Swedish luxury eyewear label Oh My Eyes premiers later this month. For each collection a new designer will interpret the brand, starting with Italian eyewear designer Marco Galleani. His client list since the 80s consists of brands such as YSL, Gucci, Prada, Miu Miu, and Roberto Cavalli among many others. For Oh My Eyes he's created a new technically challenging concept, called The Clip.

– I’ve been inspired by technical details in furniture and lamp design seen in Scandinavian modernism. The result is "The Clip" – an eyewear construction where the frame is anchored by a special clip that partly replaces the screw, Marco says.

The first collection consists of six unisex models in two colour combinations each. They are handmade in Sabae, Japan, which is where Japanese eyewear production started more than 100 years ago, using the best available Japanese titanium and Italian cellulose acetate, based on cotton and wood. In each box, the customer will receive an exclusive eye cream by Danish Nuori in order to further protect the eyes.

Available at €360, sign up at to get notified about the coming launch

Copenhagen's new world-class bakery

Milton Abel had reached the top as head pastry chef at three-star Michelin restaurant The French Laundry in Yountville, California. But after falling in love with a Danish girl, he moved to Copenhagen and talked-about Noma restaurant. He's now a father of two while, as AOK reports, his third baby was born a few weeks ago. The combined roastery and bakery Andersen & Maillard is located in a former bank in the vibrant Nørrebro area in the Danish capital. Apart from excellent coffee, different kinds of croissants, as the espresso glazed pictured above, appears to be a must. Address: Nørrebrogade 62.

See more at

A functional, fashionable jacket for rainy days

With its home base in Bergen, Norway, that is called "the rainiest city in the world" (in average 240 rain days a year), Marchmann prooves that Norwegian Rain is not the only contemporary and functional jacket brand from this town to make a mark in the global fashion industry. The heavy rain and often changing temperatures made founder Grete Marchmann-Jensen dedicated to creating comfortable and durable rain jackets, without compromising on design. With modern technology, they've created a three-layer fabric, seam-sealed, waterproof, breathable, and lightweight urban jacket. Lightweight fabric and reversible zippers make it easy to regulate temperature, and the smart pockets designed for passport and phones or tablets, turn this jacket into a traveler’s favourite, both for daily commutes and for more challenging journeys.

See more at