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Style, innovation & equality

Reviving an icon

Time for an updated version of a classic chair after it was brought back to life through Swedish family business DUX’s Design Revival initiative.


Designer Sam Larsson joined DUX in the mid-50s, where he later created several best-sellers, including recliners Fenix and Sesam. However, a major part of his legacy is the eponymous dining chair Sam.

Originally launched in 1974, it was revived in 2015 as part of DUX Design Revival. It has a chrome frame and tufted seat section with cold foam and a decorative buckle at the back, leather upholstery. Four years later, it’s now available in three new colours; Naturale Camel, Naturale Perle and Naturale Truffle. The clean and sleek lines remain modern, almost 50 years later.