Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality
Copenhagen Fashion Week

(Di)vision showcases upcycled garments in a luxurious way

(di)vision’s AW20 includes a collab capsule with adidas and focus on upcycled garments and thereby present a unique collection of luxury in a sustainable way.

Words: Whilliam Lindroth Interview: Alicia Nilsson

The collection’s name is a reference to the way we systematically destroying our planet for our own advantage - and how we reconstruct high quality, well-preserved, and pre-loved clothes, to change the perception of the original garment. The collection’s inspiration takes place in a dystopian and somewhat near future that reminds us of our own reality. Their vision is to challenge the perception of what luxury is in the year 2020, applying to everything from fabric goods, production, and quantities. Many styles from the collection consist of vintage mixed with new deadstock fabrics. They want to recycle and upcycle used clothes and give them new life.

(di)vision is also introducing a collaboration with adidas called (adi)vision during the Copenhagen Fashion Week. It is a culmination of two different worlds emerging together - the classic with the new. It was shown at the presentation during the fashion week and will also be exhibited in the adidas store at Pilestræde, Copenhagen with selected showpieces.

Scandinavian MAN exchanged some questions with the designer Simon Wick after the show:

How would you describe your brand?

— We are quite a new brand with a rebellious perspective to the fashion industry and we’re trying to create new things that haven’t been shown before. We also try to make our things by ourselves and not try to have money or unnecessary things in our minds while creating our design. The brand is also working a lot with upcycling and reconstructing the collections into unique pieces. Our goal is to make a unique design, where every piece of garment is made of leftover fabrics with different colors.

What is the specific inspiration for the brand?

— In general, we are really inspired by the early 2000s in Japan, whose style is very similar to ours. Otherwise, we try to mix and match different styles that normally shouldn’t be together, which is okay even if it’s not perfect. Our inspiration is not a specific thing, we just like the motivation to make different design and offer our customers unique pieces.

Why is it important for you to be at Copenhagen Fashion Week?

— As a young brand, our showing at Copenhagen Fashion Week is super nice, especially on our collaboration with Adidas this season and of course to reach a wider audience and show what we are doing. I only have 1,5 years of experience in the business and before that I worked in a clothing store. I didn’t have any knowledge on how to start a brand, but I knew it was doable. Thereby, I also want to show that everything is doable for everybody.

What are your plans for the future?

— It is hard to say, we are still a young brand who tries to figure out our path and right now there are so many choices. We are trying to look at what fits the brand in the best way.

Any future collaborations?

— Nothing I can share yet.