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Copenhagen Fashion Week announces SS20 show schedule and congratulations, Iceland!

And this leading Scandinavian retailer launching ”climate positive” clothing line and Oslo Runway joins forces with Collective Oslo Fashion Art Festival creating 3-days-festival FUSHION.


Copenhagen Fashion Week announces SS20 show schedule Three intense days from 9 AM to 7 PM is to be expected in the Danish capital beginning of August for the next edition of Northern Europe’s leading fashion week.

The schedule includes the leading Danish brands as well as Swedish, Norwegian, and German with 32 shows and presentations all in all. Back in the calendar are Henrik Vibskov (after a few seasons showing in Paris) and Soulland, while the new names include Samsøe & Samsøe (after a few seasons showing off schedule), Malkit Singh’s [New Line Halo] new brand 7 Days and Swedish Hope.

Copenhagen Fashion Week takes place August 6-9.

Photography: Sunflower’s first show last January in Copenhagen, for FW19.

Congratulations, Iceland! This week, Iceland celebrated its National Day and also the 75th anniversary as an independent country. Known for volcanoes like Askja Caldera (pictured) as well as the modern one on football arenas, the island attracts an increasing amount of tourists, the country can also celebrate several other things. It is one of the countries in the world that has the lowest crime levels along with countries such as Japan and South Korea and Icelanders get basically all its electricity and heat from geothermal water sources, hydro-electricity, and other renewable energy sources. The country is maybe the world’s most eco-friendly and it has been ranked number 1 for gender equality for many years.

Leading Scandinavian retailer launching ”climate positive” clothing line Learning that the textile industry is amongst the top pollutants, Scandinavian retailer VOLT is making measures towards a sustainable pathway. Therefore, they’ve just launched a ”climate positive” clothing line with Norwegian climate initiative CHOOOSE in more than 80 stores spread around the Nordics. It consists of hoodies, t-shirts and long sleeves based on the visual identity of CHOOOSE. The line is limited, certified by The Swan, a Nordic ecolabel with strict procedures of documentation, use of energy and water, packaging and transportation, to mention some. Every piece of clothing is a way of fighting climate change.

— We want to lower the threshold for action, and we hope that this clothing line can make an easier choice for the consumer. Climate positivity and fashion can be combined. In terms of engagement, it’s easy to like and share stuff, but very few acts, says Toni Collin, Brand Director of Volt.

— We’re moving more and more towards ecologic cotton and Swan-certified clothing. In addition, we only use sugarcane bags, no plastic or paper. All printed material is FSC-certified. In general, we don’t curate brands that don’t fit our minimum standards of corporate social responsibility, says Thomas Hamre, Head of Marketing.

CHOOOSE combines climate efforts with culture, by making people, products, events, and services ”climate positive” by reducing more CO2 than the footprint left behind. In this collaboration, the carbon credits are chosen from a portfolio of EU emission permits and Gold Standard carbon credits certified by the UN. The latter will contribute to funding a solar thermal project in India, contributing to new jobs locally and corresponding to several of the sustainable development goals of the UN.

— VOLT brings a positive and action-oriented message into a new sphere, therefore we think this collaboration is really exciting. Climate can also engage positively, and VOLT is leading the way with this project, says Andreas Slettvoll, CEO of CHOOOSE.

Each piece sold will contribute to reducing 8-15 tons of CO2, by canceling the mentioned EU emission permits and Gold Standard UN-certified carbon credits. 15 tons is equivalent to more than the average footprint of a Norwegian throughout a year, or 130 less flight from Oslo to London (according to UN’s ICAO flight calculator for civil aviation). &

Oslo Runway joins forces with Collective Oslo Fashion Art Festival creating 3-days-festival FUSHION Gathering the Norwegian industry as well as key international players, creating synergies and awareness of Norwegian fashion worldwide, Oslo Runway has grown into the primary venue for exhibition and promotion of Norwegian fashion. In just three years, it has become the main showcasing venue for the Norwegian fashion industry. Now, new forces are joining the team for a major upgrade.

— Oslo Runway has existed for three years and we’re immensely proud of how far we’ve come in such a short time, says Ditte Kristensen, partner and founder of Oslo Runway.

As the local industry has seen major developments with the growth of several successful brands and designers, new opportunities and needs have surfaced. The founders, together with representatives from the industry, started to think about the next step.

The founders of Oslo Runway are being joined by three new co-owners: Norwegian Fashion Hub (NFH), the interest organization for the Norwegian fashion industry, premium activewear brand supplier Active Brands, and fashion retailer and manufacturer Varner. This new structure is created to boost stability and include a broader field of competencies and knowledge into the operation.

— We realized a need for a stronger foundation, which our new co-owners have given us, Kristensen says. We can now expand to the B2C-market across multiple industries, and rise to the next level together.

The largest clothing manufacturer in Norway, Varner, is becoming a bigger part of Oslo Runway, following the success of their partnership on the Bik Bok Runway Award, initiated in 2016.

— We think the work Oslo Runway does is very important, and as a major actor in Norwegian and Scandinavian fashion, we want to contribute further; financially and professionally. We’re very excited to see what we can accomplish together, CEO and owner Petter Varner states.

— We think Oslo Runway is a very important as it opens up to engagement from press, buyers and end-users, as well as creating a venue for experiencing the industry up close, says Elin Kathrine Saunes, head of Norwegian Fashion Hub.

FUSHION will take place August 28-30. Photography: Karoline Smådal