Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

At Pitti Uomo, Scandinavian brands take the lead on sustainability

We give you the innovations and the sustainable highlights from Pitti Uomo 97.

Tiger of Sweden’s new FW20 capsule Movements is for people on the move. And made of recycled fabrics.

pitti-uomo-97-florence-2020-tretorn-nigel-cabourn-autumn-winter-20 Tretorn and Nigel Cabourn’s second collab, for FW20, takes the Swedish brand’s sustainability work to the next level, including fabrics made of recycled fishing nets.

pitti-knowledgecotton-apparel Wider pants by KnowledgeCotton Apparel, made of GOTS certified cotton.

pitti-uomo-97-florence-2020-houdini-aw20 Last fall, Houdini introduced Power Air Houdi, a new innovation which shed up to 80% less microfibers. For FW20, they, together with Polartec, take the concept one more step, making it completely recyclable.

pitti-uomo-97-florence-2020-upcycled-shirt-division Copenhagen-based (di)vision’s founder Simon Wick’s wearing one of the brand’s upcycled shirts.

pitti-uomo-97-florence-2020-serac-jacket Serac’s lightweight jacket is fully organic, where even the nylon zippers are both recycled and biodegradable. The insulation is made of upcycled camel hair insulation.

pitti-97-organic-basics-recycled-cashmere Organic Basics’ cashmere accessories are made of recycled Italian cashmere sweaters and produced on 175 years old factory machines in Scotland.

pitti-uomo-97-florence-2020-kavat Kavat is one of the world’s most sustainable-minded footwear brands. They celebrate 75 years with this classic silhouette, made of ”Crazy Horse” leather fabric.

pitti-magnafied Another way of sustainability is obviously local production. Like Magnafied’s clogs and slippers, handmade in Copenhagen, using vintage fabrics and eco prints.

pitti-uomo-97-florence-2020-aurlands Aurlands are ”The original penny loafers”, handmade in the small Norwegian city with the same name.

pitti-uomo-97-florence-2020-garment-project-revolver-scandinavian-manifesto Garment Project’s runner and bucket hat, made of recycled PET bottles.

pitti-uomo-97-florence-2020-alpacca-sweater-autumn-winter-20 Guðrun&Guðrun’s alpacca sweater, hand-knitted on the Faroe islands.

pitti-97-steamery-stockholm-pure-effect Wash better! Steamery Stockholm’s detergents contains active enzymes that really gets the job done, even at 30 degrees. The mist, developed in collaboration with Pure Effect is real biotechnology, using active bacteria culture that helps eliminate unwanted odors.

pitti-97-sandqvist Sandqvist’s range of lightweight bags, made of recycled polyester.

pitti-uomo-97-florence-2020-colorful-standard-oxford-shirts Colorful Standard’s new range of organic cotton shirts.

pitti-uomo-97-chpo-watches Sustainable — and affordable — watches by CHPO, with designs inspired by Stockholm.

pitti-uomo-97-florence-2020-glacial Glacial’s ambition is to reduce the plastic consumption. The bottles keep your drink hot for 12 hours or stays cold for 24 hours.

pitti-uomo-97-florence-2020-les-deux-ecoalf-sustainable-puffer-autumn-winter-20 70 PET plastic bottles makes 1 meter of fabric by Spanish ECOALF for Les Deux’s puffer.

Related: +30 new product launches we liked at Pitti Uomo 97