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Style, innovation & equality

ASKET’s first line-up of outerwear will have you covered through every season

Set to launch early December, they call their modern take on the classic car coat, a zip jacket and a zip vest the only outerwear you will ever need.


Stripping back your wardrobe to the fewest possible essentials, ASKET introduces three outerwear pieces that will see you through all seasons. Outerwear is by far the hardest working garment in any man’s wardrobe, yet finding a piece that will work year round is harder than it looks. That’s why the brand saw an opportunity to create just three essential pieces, designed to be worn individually to transition between seasons, or layered to get you through the colder months. The result; faultless, functional combining expert tailoring with quality material selection for outerwear that will have you covered from -15°C to 15°C.

— We’ve become accustomed to overfilling our wardrobes, so in launching outerwear for the first time, we wanted to strip it back to the fewest possible essential pieces, yet have you covered through most of your outerwear needs, says August Bard-Bringéus, co-founder.

The workhorse of any wardrobe, the design team searched high and low for materials that offer the hardworking properties needed for outerwear as well as minimizing environmental impact.

— Outerwear requires entirely different design considerations to other wardrobe essentials and material selection is especially important. It’s about finding materials that are as durable as they are comfortable yet polished — and of course we go out of our way to choose materials that have as little environmental impact as possible. It’s an almost impossible combination but we’re confident we’ve hit the mark, says Dan Vo, Head of Product.

Each of the three new styles is made with 100% organic cotton shell fabric with Fluoro-free water repellent treatment, low-impact trims, including natural Corozo buttons, recycled metal snappers and recycled sewing-thread. The zip jacket and zip vest are fitted with 100% recycled post-consumer polyester insulation from Primaloft. The insulating material is water resistant, breathable, lightweight and outperforms the heat-to-weight-ratio of down. In other words, all the cold weather utility without the bulk. The zip jacket and the zip vest also feature easy snap buttons on neck and the sleeves to fit neatly inside the car coat.