Swedish flooring company Bolon partners with renowned art and architecture firm Snarkitecture for their Furniture Fair set up.
Few firms in the fields of architecture and design have managed to mesmerise the entire array of creative industries as well as Snarkitecture. With conceptual sensibility and characteristic pale palette, the New York based trio has become the talk of the international art scene, the frenzied fashion world, and the global design community.
It was exactly the ability to move between industries that drew Swedish flooring company Bolon to the company. For this years exhibition at Stockholm Furniture Fair, Bolon commissioned Snarkitecture to design their exhibition. The focus has been to enhance the company’s precious collections, rather than creating a brand new one.
— Art, fashion and architecture have always been close to our hearts and since we’re not launching a new collection this year, we needed someone that could highlight our capabilities in an artful and performance-like manner. Snarkitecture was my first pick, says Annica Eklund, the company’s Chief Creative Officer and third-generation member of the Eklund family.
After reaching out via email, the office of Daniel Arsham, Alex Mustonen, and Ben Porto replied immediately, and the collaboration started rolling.
— I had seen their exhibitions and I really liked what they had done in the world of fashion, with Kith, COS, and Nike. It has been an honour to see them develop our concept into a creative stand experience, says Annica.
In order to communicate this year’s theme, called Art of Performance, Snarkitecture has created a maze-like set up. The visitor goes on ”a journey” through multiple rooms that communicate different features of Bolon’s story, products, and performances.
— Collaborating with Bolon has presented us with the opportunity to create something different within the context of a design fair. Snarkitecture’s work looks to introduce moments of surprise and wonder, often in unexpected settings, says Alex Mustonen of Snarkitecture, and continues:
— For our installation with Bolon, we started with the idea of a labyrinth-like series of rooms that invite visitors to explore, discover, and interact with both the architectural environment and Bolon’s products. Bolon’s concept revolves around four key pillars: designability (because the products are fully adaptable and open to endless new combinations ), sustainability (because Bolon’s production site is 100 per cent climate neutral and has its own integrated recycling plant), cleanability (because the floors can be easily cleaned) and durability (because the product has a 10 to 15 year warranty).
— For us, great design is design that lasts, explains Annica. You can only achieve that when performances and aesthetics are equally important, when effortless cleanability and maintenance come naturally, and when honest sustainability stands above it all.
Annica says the Art of Performance concept, together with Snarkitecture’s interpretation of it, is a way of making their costomer understand their product’s capabilities.
— I think people will be surprised by the collaboration between us and Snarkitecture. Especially since they have managed to create something very colourful, in contrast to their otherwise very white aesthetics, says Annica.
— It is a win-win project, and we are already talking about the next step in the collaboration.
__ Bolon is located at C07:41__BolonAnnica EklundStockholm Design Week 2020